NEW YORK Breakfast, a Brooklyn-based company specializing in creating experiences that bridge the digital world and the real world, has created a location-based device that turns Instagram photos into physical prints. Called Instaprint, the inkless printing boxes are available for rent, and can be set to print out any Instagram photo taken at a specific location or marked with a specific hashtag. The wall-mounted units need minimal space, ideally around six feet. “We use special adhesive-backed 3M Velcro to put the printers on the wall, which means no nail holes after we’re done,” says Breakfast co-founder Mattias Gunneras. The printers also need access to power and an Internet connection.
The mini photo prints can be branded with anything from a logo in the bottom corner to a unique background. “At an event for a sports brand, we made the prints come out looking like collectable hockey cards,” says Gunneras. Rental packages are tailored to the event, but typically start around $5,000 per day and include a couple of printers, as many as 500 prints, and one or two staffers to set up and run the system.