January 28, 2014: Taxpayers Pick Up Super Bowl Tab, Grammys Get Big Ratings, Olympic Advertisers Face Hashtag Hijacking

By Beth Kormanik January 28, 2014, 8:10 AM EST

1. TAXPAYERS PICK UP SUPER BOWL TAB: New York State taxpayers are contributing $5 million to the budget to stage this Sunday’s Super Bowl and a number of marketing initiatives including a media party at Chelsea Piers tonight. Albany Times Union: “Empire State Development Corp. said the investment in the host committee's budget was prudent because the economic impact of the 2014 Super Bowl to New York is estimated to be more than $400 million, ‘making it the single biggest event to ever come to the New York area.’”

2. GRAMMYS GET BIG RATINGS: The Grammys drew 28.5 million viewers, about even with its audience last year but still a major live event in an era of record-now-watch-later viewing habits. Hollywood Reporter: “The Grammys are the second-biggest award show on U.S. television, eclipsed only by the Academy Awards. CBS extended its deal with the Recording Academy in 2011, keeping the kudos put on the network through 2021. The 2014 Grammys now stand as the second most-watched in 22 years.”

3. OLYMPIC ADVERTISERS FACE HASHTAG HIJACKING: Part of most branding initiatives these days involves creating a hashtag for fans, event guests, and companies to use on social media. But activists are taking over the hashtags of Olympic sponsors such as McDonald’s and Coca-Cola, using them instead to mount their own campaign against host country Russia’s strict antigay laws. The brands, meanwhile, are trying to take them back. New York Times:


COAST TO COAST:  Green Festivals Inc., a series of sustainability trade shows, announced its 2014 event schedule. Events are taking place in New York City April 26-27, Washington May 31-June 1, Los Angeles September 12-14, Chicago October 24-26, and San Francisco November 14-16. This year the new “Green Festival Award” will recognize companies and brands that are innovating green solutions.

CHICAGO:  Harry Caray's restaurant 7th Inning Stretch and the Chicago Sports Museum are set to open at Water Tower Place in April. Both the museum and the restaurant will host private events.

LAS VEGAS:  The Life Is Beautiful festival announced it will return to downtown Las Vegas October 24-26.

Casino City Times: “The National Finals Rodeo will remain in Las Vegas through 2024 after Las Vegas Events and the Professional Rodeo Cowboys Association reached agreement on a new 10-year contract Friday.”

LOS ANGELES:  The Museum of Contemporary Art, Los Angeles announced Monday that its 35th anniversary gala is March 29 at the Geffen Contemporary at MOCA in celebration of the museum’s recent fund-raising, independence, and the appointment of director Philippe Vergne. It will welcome guests from around the world to a preview of the exhibition Mike Kelley.

Local event listings from Masterplanner:

MIAMI/SOUTH FLORIDA:  Bark After Dark, a reception benefiting Tri County Animal Rescue, is February 8 in a private home in Delray Beach. Raymond Lee Jewelers is underwriting the event, which will include cocktails, hors d’oeuvres, DJ music, raffle prizes, and an exotic car display from Lamborghini Palm Beach.

NEW YORK:  The Human Rights Campaign will host its Greater New York Gala Febuary 8 at the Waldorf Astoria. U.S. Attorney General Eric Holder will headline the event, and Architectural Digest editor in chief Margaret Russell and actress and singer Patti LuPone each will receive the HRC Ally for Equality Award. Interior designer Nate Berkus will be a special guest.

CNN's Fareed Zakaria will moderate the second annual International Business Summit, a panel of leaders from European, Italian, and American business and political worlds sponsored by the Italian Business and Investment Initiative, February 28 at 10 on the Park in the Time Warner Center.

Point Foundation will present its Leadership Award to the TV producer and physician Neal Baer at the Point Honors New York gala April 7 at the New York Public Library.

Local event listings from Masterplanner:

ORLANDO:  Demolition of the Citrus Bowl begins Wednesday and the city of Orlando has released renderings of what the new stadium will look like when the $200 million project is completed in 2015. Orlando Business Journal:

TORONTO:  The Toronto chapter of the Canadian Italian Business And Professional Association will host an event tonight at Liberty Grand Entertainment Complex. The event will include cocktails, dinner, and a speech from Kathleen Wynne.

WASHINGTON:  Washington Performing Arts Society announced its annual gala and auction is May 10 at the Marriott Wardman Park Hotel. The evening will feature a raffle and live auction as well as food, live entertainment, and dancing.

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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Jill Menze, and Anna Sekula in New York.

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