July 1, 2013: Mashable Creates Marketing Awards, 'Star Wars' Lightsaber Relay Leads Up to Comic-Con, Oscars Adds More Voters

By Beth Kormanik July 1, 2013, 8:32 AM EDT

1. MASHABLE CREATES AWARD SHOW FOR MARKETING: Mashable has created a new award event to honor the best in marketing in social media called the Mashies. The award ceremony is in October and will feature categories such as “Best Real-Time Marketing” and “Best Branded Vine.” Mashable: “The rising prominence of Facebook, Twitter, Instagram, Pinterest. and others has led to a more complex array of media choices, but has also rebooted our traditional view of marketing. This is no longer a one-way conversation with consumers. It is a real-time dialogue in which brands can be upended by an ill-conceived tweet or a rogue YouTube posting.”

2. LIGHTSABER RELAY A LITERAL RUN-UP TO COMIC-CON: Course of the Force, a weeklong relay race for Star Wars enthusiasts, this year will partner with Rovio Entertainment and its Angry Birds Star Wars for its second annual Lightsaber Relay Run July 9-16. Participants will run quarter-mile segments along the California Coast passing along a lightsaber, eventually ending in San Diego at Comic-Con. The weeklong event also features an Angry Birds Star Wars tournament on Facebook, and the video content from the entire event will be hosted on the Nerdist YouTube channel. Proceeds from the race benefit the Make-A-Wish Foundation.

3. GEORGE LUCAS HOSTS CHICAGO WEDDING RECEPTION: In more Star Wars news, franchise creator George Lucas and his wife Mellody Hobson, a Chicago businesswoman, hosted a wedding reception at Chicago's Promontory Point over the weekend. According to the Chicago Tribune, the affair was produced by Wyck & Van Wyck. According to The Hollywood Reporter, Prince performed with a 22-piece orchestra. A video of the preparations—which included building a tent with a bar, a balcony, and a full pavilion, is here:

4. JENNIFER LOPEZ AMONG INVITEES TO JOIN MOTION PICTURE ACADEMY: The Academy of Motion Picture Arts and Sciences on Friday invited an unusually large number of people to join its ranks, where duties include voting on the Oscars. The chosen include Jennifer Lopez, Joseph Gordon-Levitt, Lucy Liu, and Matt Groening of the Simpsons. New York Times: ” This year, however, the Academy—which has been concerned about a lack of diversity within its ranks, and is searching for new connections to emerging aspects of cinema—dropped a system by which each of its branches was held to a quota. It particularly encouraged the expansion of its documentary branch, which had been one of its smallest.”


BOSTON:  Finch, the new restaurant in the Boxer, will offer “sparkler” cocktails to celebrate the 4th of July. Drinks include the North End Saint, made with prosecco and St. Germain, and are served with an Italian cookie.

CHICAGO:  The AIDS Run & Walk Chicago is September 28 at Soldier Field. Participants can choose from a 5K walk, 5K run, or 10K run.

Davanti Enoteca and Glazed & Infused will open in the River North Courtyard Marriott on July 22. The eateries will provide catering for banquet rooms at the hotel, which accommodate as many as 250 guests.

LAS VEGAS:  Ghost Bar, the Palms Casino Resort nightclub, will close for remodeling July 7 through mid-August as part of the property's $50 million renovation.

LOS ANGELES:  DineLA's Restaurant Week, a biannual food festival, is July 15-26 and will include more than 330 restaurants.

Local event listings from Masterplanner:

MIAMI/SOUTH FLORIDA:  The Broward division of March of Dimes hosts the Signature Chefs Auction Presented by the Salah Foundation at the Hilton Fort Lauderdale Marina Hotel September 18.

The Greater Miami Convention and Visitors Bureau named Justin Wusinich corporate sales manager. He will handle West Coast corporate, association trade, and incentive markets, as well as new small meetings in the Northeast.

NEW YORK:  MoMA PS1 has announced the winner of its annual Young Architects Program, which challenges emerging architects to develop creative designs for a temporary, outdoor installation that provides shade, seating, and water. The winning project, CODA's Party Wall is a pavilion and flexible experimental space. The lower portion of the Party Wall’s façade has 120 panels can be detached and used as benches and communal tables. A shallow stage of reclaimed wood weaves around the base to create a series of micro stages for performances. Party Wall’s steel-angle structure is ballasted by water-filled “pillows” that will be lit at night to produce a luminous effect. Water is also projected from the structure, via a pressure tank, into a fountain that feeds a misting station and a series of pools.

The Holiday 2013 Buying Show for the food and beverage industry is September 9-10 at the Jacob K. Javits Convention Center. This year's focus will be on the craft distillery industry with more than 100 brands on display for sampling.

Canard Inc. is catering the Guild Hall Season Spectacular in East Hampton for 160 guests Saturday. Singer Audra McDonald will perform.

Local event listings from Masterplanner:

ORLANDO:  The eighth annual I-4 Fest at Austin's Coffee in Winter Park is Thursday and will feature art and 26 band performances. Guests will receive free Sea Dog and Shipyard brews when Room Full of Strangers goes on stage.

TORONTO:  Handsome Brands, a U.K.-based branding and design agency, has expanded into the North American market with a new office in Toronto. The office, led by account director Krisitin Germain, will offer brand strategy, brand identity, corporate communications, and digital design.

WASHINGTON:  The Jefferson, DC hotel has created a free historical scavenger hunt called “Where's Tommy?” in which participants seek a cartoon character of Thomas Jefferson and document their finds on Instagram. The kid-friendly activity is also offered as part of a summer hotel package.

YOUR NEWS: What are you doing? Tell us:

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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Haley Holton, Beth Kormanik, Lauren Matthews, and Anna Sekula in New York.

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