June 12, 2014: Emmy Campaigns Try Event Marketing Tactics, New York Comic Con Expands, What It’s Like to Plan a Commencement Featuring Obama

By Beth Kormanik June 12, 2014, 8:24 AM EDT

1. EMMY CAMPAIGNS TRY EVENT MARKETING TACTICS: Hollywood studios pushing their shows for Emmys have upped the ante with elaborate campaign stunts, borrowing tactics from event marketers. Hollywood Reporter: “In addition to the standard For Your Consideration billboards, ads, mailers and Q-and-As at the academy's North Hollywood outpost, this year Modern Family studio 20th Century Fox Television re-created a wedding reception for Jesse Tyler Ferguson's and Eric Stonestreet's characters, complete with cake-cutting. American Horror Story showrunner Ryan Murphy got Coven guest star Stevie Nicks to sing at a New Orleans-themed reception. Fox Broadcasting sent Sleepy Hollow headless horsemen to visit media outlets throughout L.A. and hosted a screening at Hollywood Forever Cemetery—and Brooklyn Nine-Nine enlisted a food truck to make the rounds, with castmember Joe Lo Truglio passing out gratis bites.”

2. NEW YORK COMIC CON EXPANDS: Aiming to turn New York Comic Con into a festival more like Austin’s South by Southwest, producers are expanding the show’s reach beyond comic books and scheduling more events outside of its home base of the Jacob K. Javits Convention Center. The New York Times: “ReedPop, which organizes the show, is making that appreciation of all things pop culture more official by declaring Oct. 3-12 ‘New York Super Week,’ a citywide festival that will include gaming events, lectures, concerts, comedy shows and more. The events, in such diverse venues as Barcade, the 92nd Street Y and the Hammerstein Ballroom, will lead up to and coincide with New York Comic Con.”

3. WHAT IT’S LIKE TO PLAN A COMMENCEMENT FEATURING OBAMA: President Obama only speaks at a few commencement ceremonies each year, so when the University of California-Irvine was tapped for the honor, administrators turned to retired chief of staff to vice chancellor Leslie Millerd. She took on the job, planning every aspect of the event Saturday at Angel Stadium—organizing ticketing, transportation, and even figuring out the president’s height so he wouldn’t block the school’s logo on stage. Orange County Register: “As Parham’s chief of staff, she had deftly handled previous Big Cheese visits to UCI, like the Dalai Lama, billionaire adventurer Sir Richard Branson and Queen Noor of Jordan. … ‘How can you say no?’ she added. ‘I don’t care if you’re a Democrat, a Republican, a Libertarian; it’s our president. The pride is over the top.’”


The Department of Justice will review the rules that govern the licensing and fees of copyrighted music. The review addresses consent decrees with Broadcast Music Inc. and the American Society of Composers, Authors, and Publishers. American Society of Association Executives: “Trade show organizers and other users of music will want to pay close attention to whether there are changes to the rate-setting procedures or the process for resolving fee disputes, among other concerns. Associations are responsible for licensing the music used at the meetings, conventions and exhibitions they organize—not the facility that has leased the space or the individual exhibitors who might be playing music in their booths.”

Shiraz Events, which is currently planning the Los Angeles wedding of Proposition 8 plaintiffs Paul Katami and Jeff Zarrillo, is partnering with the nonprofit Freedom to Marry to promote marriage equality nationwide. Couples can sign up for a Freedom to Marry Wedding Registry, asking friends and family to donate to the cause instead of purchasing gifts. One couple will be chosen to win free wedding planning services from Shiraz's Jason Mitchell Kahn.


COAST TO COAST:  India Tourism and PATA India, in conjunction with PATA America, is hosting a product update and cocktail reception road show across four cities in the United States: New York on Wednesday; Boston on June 19; Los Angeles on June 24; and San Francisco on June 25. The road show is bringing together a delegation of 21 suppliers representing hotels and destination management companies from India to meet with members of the United States travel trade.

ATLANTA:  Omni Hotel at CNN Center will be the exclusive caterer at the new College Football Hall of Fame, scheduled to open in late August. The hotel, which will be attached the hall, will lead food and beverage operations for all concession outlets and private events and offer menus with themes based on college football conferences such as the Big 10 and Pack 12.

BOSTON:  The Colonnade Hotel has a redesigned rooftop pool with private cabanas, a 12-seat full-service bar, and a new food menu.

CHICAGO:  Footman Hospitality will open the Betty this fall in Fulton Market. Serving handcrafted cocktails, the 5,000-square-foot bar will feature contemporary design.

LAS VEGAS:  The Westin Lake Las Vegas Resort & Spa is hosting the Universal Son Live concert June 13-14 with the sons, daughters, nieces ,and nephews of rock legends. Headliners are Jonathan McEuen and Jade Hendrix.

LOS ANGELES:  The Hollywood Radio and Television Society will host its Summer Comedy Panel today at the Beverly Hilton Hotel. The panel includes Mindy Kaling of The Mindy Project, Mike Judge of Silicon Valley, Michael Schur of Parks and Recreation and Brooklyn Nine-Nine, and Rob McElhenney of It's Always Sunny in Philadelphia. Matthew Belloni, executive editor of the Hollywood Reporter, will moderate.

Local event listings from Masterplanner:

MIAMI/SOUTH FLORIDA:  Irie Weekend, a series of events from Miami's DJ Irie, marks its 10th anniversary June 19-21. For the first time, the events will take over a hotel, renaming the National Hotel the Irie Weekend Hotel. Events will include a kickoff reception, a celebrity golf tournament, a concert with a DJ set from Nick Cannon, and the after-party for a screening of Think Like A Man Too.

NEW YORK:  Netflix will hand out free desserts based on its show Orange Is the New Black from a food truck that will hit various locations around the city starting today through Sunday. It will update locations from the @OITNB Twitter account.

The Cartoon Network’s Move It Movement tour comes to TD Bank Ballpark in Bridgewater, New Jersey, on Monday. The tour, for kids ages 6 to 14, will feature activity and learning stations that incorporating partner organizations such as Boys & Girls Clubs of America, the N.B.A. and W.N.B.A., N.F.L. Play 60, and the P.G.A. of America.

Access Destination Services announced a partnership with Jaclyn Bernstein and Robert W. Hulsmeyer, owners of Empire Force Events, to expand its reach into the Northeast.

The restaurant WD-50 from chef Wylie Dufresne is closing.

Local event listings from Masterplanner:

PHOENIX:  Omni Scottsdale Resort & Spa at Montelucia has named Albert Ferrer as director of marketing and communications and promoted Troy Batt to director of sales and marketing.

SAN DIEGO:  Jonathan McCann is the new executive chef of Hilton San Diego Bayfront.

TORONTO:  Avon Foundation for Women will present a screening of the film Decoding Annie Parker on July 16. At the TIFF Bell Lightbox, the evening will include a V.I.P. lounge area and a panel discussion, as well as a special announcement from Avon.

WASHINGTON, D.C.:  Great Meadow in the Plains, Virginia, is hosting the preparatory trials July 26-27 for the World Equestrian Games. There will be a V.I.P. dinner reception July 26 to raise money for the Great Meadow Foundation and Land Rover United States Eventing Team. The event will have a red, white, and blue decor theme and a French menu from Design Cuisine.

Westin Washington, D.C. City Center has finished a $17 million renovation that included upgrades to its 406 guest rooms, restaurant, lobby, and 17,500 square feet of meeting and banquet space.

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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Michele Laufik, Jill Menze, and Anna Sekula in New York.

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