Comic-Con once again packed the San Diego Convention Center with a crowd of some 130,000 fans, all angling to see and hear about the latest games, TV shows, films, anime, and other pop culture news. The 43rd iteration of the convention, which ran Thursday, July 12 through Sunday, July 15, also drew a fair share of companies and brands, all of which competed to capture attention on the show floor and beyond, using everything from parties and photo opportunities, to pop-up cafΓ©s and free giveaways.
Here's a look at the most eye-catching events and promotions from brands like PatrΓ³n, Hyundai, Syfy, Playboy, and others.
'The Walking Dead' 100th Issue Party
Photo: Nadia Chaudhury for BizBash
Comic-Con's Showtime Shuttles
Photo: Nadia Chaudhury for BizBash
NBC's 'Revolution' Promotion at Comic-Con
Photo: Nadia Chaudhury for BizBash
Syfy's 'Defiance' CafΓ©
Photo: Nadia Chaudhury for BizBash
Syfy's 'Defiance' CafΓ©
Photo: Nadia Chaudhury for BizBash
'Wired' Magazine CafΓ©
Photo: Jerod Harris/Getty Images for Wired
'Wired' Magazine CafΓ©
Photo: Jerod Harris/Getty Images for Wired
NBCβs "Grimm Forest" Promotion
Photo: Nadia Chaudhury for BizBash
Warner Brothers Entertainment's Extra at Comic-Con
Photo: Nadia Chaudhury for BizBash
Warner Brothers Entertainment's Extra at Comic-Con
Photo: Nadia Chaudhury for BizBash
'The Walking Dead' 100th Issue Party
Photo: Nadia Chaudhury for BizBash
'The Walking Dead' 100th Issue Party
Photo: Nadia Chaudhury for BizBash
Playboy and HBO's 'True Blood' Party
Photo: Nadia Chaudhury for BizBash
Playboy and HBO's 'True Blood' Party
Photo: Nadia Chaudhury for BizBash
Playboy and HBO's 'True Blood' Party
Photo: Nadia Chaudhury for BizBash
HBO's 'Game of Thrones' Party
Photo: Nadia Chaudhury for BizBash
HBO's 'Game of Thrones' Party
Photo: Nadia Chaudhury for BizBash
PatrΓ³n Express Railcar
Photo: Nadia Chaudhury for BizBash
PatrΓ³n "Summerology" Cocktail Party
Photo: Nadia Chaudhury for BizBash
PatrΓ³n "Summerology" Cocktail Party
Photo: Nadia Chaudhury for BizBash
PatrΓ³n "Summerology" Cocktail Party
Photo: Nadia Chaudhury for BizBash
'Entertainment Weekly''s Annual Comic-Con Party
Photo: Michael Buckner/Getty Images for Entertainment Weekly
IGN and Lionsgate's 'Expendables 2' Party
Photo: Nadia Chaudhury for BizBash
IGN's and Lionsgate's 'Expendables 2' Party
Photo: Nadia Chaudhury for BizBash
Hyundai, 'The Walking Dead,' and Future US Booth
Photo: Nadia Chaudhury for BizBash