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The Fifth Reopens After Renovation With New Owners and New Name

Club Play
Club Play
Photo: Eric Haselton Photagraphy and Co.

The Fifth, a staple nightspot and event venue in South Beach, closed three weeks ago for renovations and rebranding. Last night the new owners (Philadelphia Eagles cornerback Asante Samuel among them) reopened the 10,000-square-foot space as Club Play at an event for more than 500 event and hospitality industry professionals, the first of three parties for its grand opening weekend.

"We looked at the people who come to the club and the South Beach scene and [decided] we needed to rebrand to fit our clientele and the area," said Club Play's director of operations, Mark Scott. "We have a lot of N.F.L., N.B.A., hockey, and soccer players that come to our club, along with a lot of artists and people that are part of the South Beach scene who are players in one form or another, so we took that and came up with Club Play, which incorporates everyone and everything they want to do."

The bilevel venue has been redesigned with new sofas, tables, carpet, lighting, 13 TVs, and a new furniture layout on the main floor. Play is also equipped with a new audiovisual system and WiFi and can accommodate about 700 people. The club's preferred caterer is Bill Hansen Catering.

The grand opening weekend continues for the public tonight and tomorrow, starting at midnight each night.

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