More than 100 events are slated for the 17th installment of the Food Network & Cooking Channelβs South Beach Wine & Food Festival, which kicks off tonight and runs through Sunday. From a first-time Family Ice Cream Social with Duff Goldman to panels such as Predicting Future Food Trends: Big Data in an Evolving Industry, there is an event for every eater and imbiber touching down in Miamiβor Fort Lauderdale. βWe are all about adding value and enhancement for everyone participating,β says festival founder Lee Brian Schrager.
Hereβs a look at five big-picture themes in store for this yearβs extravaganza.
1. Continued Northern Expansion
In 2016, Broward County welcomed its firstβand onlyβevent of the festival. Now, the Crave Greater Fort Lauderdale Series counts 11 events within its borders. βThe response over the last three years has been amazing, extraordinary,β Schrager says. βItβs better than we had ever hoped for.β Participating venues include the Diplomat Beach Resort, Conrad Fort Lauderdale Beach, W Fort Lauderdale, Ritz-Carlton, Fort Lauderdale, Casa DβAngelo Ristorante, and Broward Center for the Performing Arts. From the return of Geoffrey Zakarianβs Grand Bloody Mary Brunch (co-hosted by Aaron Sanchez) to the relocation of popular, signature event Lucky Chopsticks from Miami Beach, Schrager expects every Fort Lauderdale event to sell out.
However, donβt expect to see the festivalβs signature beach tent on this northern turf. βIt isnβt that we donβt want to do a tent on the beachβthe sand is too soft,β says Schrager. βThat is the only issue. We wanted to, but itβs a limitation. We really have the best part [of the beach] in Miami, which is why we have been there all these years.β
2. More Health-Conscious Events
Previously, events such as Badia Spicesβ Fun and Fit as a Family and Buddhas and Bellinis may have seemed like outliers at a food festival. But Schrager, who has a passion for yoga himself, said health-focused events can draw in a new demographic to the food festival.
Chef Robert Irvine, who has authored a wellness cookbook and founded Robert Irvine Foods to improve the nutrition of food products, will host Barryβs Bootcamp and Bites at 1 Hotel South Beach Saturday morning. Other events are geared toward vegetables and plant-driven foods. Vegetable Dinner hosted by Anita Lo, Amanda Cohen, and Kinsler Josaime takes place at Soul Tavern Thursday night, while Plant Miami takes over Sacred Space Miami for a master class about superfoods and local biodynamic produce hosted by chef Horacio Rivadero.
βThis is a way of living and a lifestyle that our audience is interested in, and we know our audience,β says Schrager.
3. More Intimate Experiences
Another trend that continues to grow in popularity is the seated dinner. This year will have 33 seated eventsβapproximately one-third of the total event offeringsβwith more than 20 sold out to-date. βEvery week, I ask, βHow many dinners do we have?β We were so nervous that we had too many, but they will all sell out, of course,β Schrager says.
According to the founder, guests want smaller, more intimate experiences. βThe more we keep adding, the more we sell out, even though people say Iβm crazy,β Schrager says.
On Wednesdayβs opening night, barbecue guru Chris Lilly joins hosting venue the Conrad Fort Lauderdale Beachβs chef Jorge Ramos to deliver a Jim Beam Black comfort food pairing under the stars. Thursday nightβs dinner hosted by Michael Schulson and Chris Consentino spotlights Hollywoodβs current hot spot Monkitail Sushi Room, while Friday nightβs Shabbat Dinner curated by Joan Nathan with Michael Solomonov, Michelle Bernstein, Zak Stern, and Adeena Sussman features Jewish delicacies at the Ritz-Carlton, Bal Harbourβs Artisan Beach House.
4. Curating a South Beach Soundtrack
Last yearβs festival, which attracted 60,000 attendees, had a millennial-centric goal, with heavy cocktail culture and entertainment components. Two of the festivalβs 2017 events will return this year, including the Saturday-night Bacardi party (being billed as Walshy Fireβs Rum & Bass Beach Party) and the David Grutman Experience at Sundayβs Grand Tasting, which will bring big-name house DJ Alesso to the decks. In addition, long-time sponsor Thrillistβs new installment of Midnight Eats: An Espanola Way Block Party will merge the culinary talents of chef Jean-Georges Vongerichten with eccentric DJ-turned-food enthusiast Action Bronson. βFood is a great complement to music,β Schrager says.
5. Bringing Back Barbecue
Synonymous with South Beach Wine & Food Festivals of years past are the copious amounts of meat served throughout the weekend. From the Burger Bash to signature barbecue events (over the years, there was Bubble Q, the Q, and Meatopia), the weekend-long festivities have catered to the carnivorous crowd. After Schrager put barbecue on a hiatus last year, itβs back at the festival closer: Michael Symonβs Coca-Cola Beachside BBQ, which will take over the north venue tents on Sunday night. Attendees can anticipate an array of smoked, braised proteins, from pulled pork to beef, turkey, and chicken.
βItβs probably one of the best menus across the board,β Schrager says. βBarbecue is what put us on the map. Thereβs no question about that.β