For the first time since New York's One World Trade Center opened in 2014, the public could change the lighting color of the center's spire. The unique opportunity took place August 22 at Brooklyn Bridge Park, as part of a daylong "Find Your Park" event hosted by the National Park Service and the National Park Foundation to celebrate the 100th anniversary of the park service. Science educator and TV personality Bill Nye was among the speakers at the event, which was produced by Grey New York.
From across the East River, attendees could change the color of the spire by working together to solve interactive and collaborative puzzles on a giant digital circuit board. Grey senior account executive David Jacobsen said, "After many months of conversations, we were able to craft an idea focused on American innovation that gave everyone the power to control the spire of one of the most iconic buildings in the world from the extraordinary Brooklyn Bridge Park.”
The event was intended to evoke the innovative spirit of Thomas Edison National Historical Park in New Jersey and offered webcam views of the action from the Statue of Liberty.
