Although brands like ESPN the Magazine and Maxim will host Super Bowl XLIV parties beginning tonight, others staged events earlier in the week. The celebrations began on Tuesday with N.B.A. All-Star Alonzo Mourning’s fund-raiser at Lucky Strike Lanes in South Beach and continued with parties hosted by Pepsi, former N.F.L. player Jerry Rice, GQ, and the New Orleans Saints. Here’s a look inside the events and other brand activations from Dockers, Patrón, and Bridgestone.
Photo: Mitchell Zachs
Photo: Emerson Calderon/Miami Downtown Development Authority
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Photo: David Adame/AP for Wheat Thins
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Photo: Mitchell Zachs
Photo: Seth Browarnik/startraksphoto.com
Photo: BizBash