The 2013 South by Southwest music, film, and technology festival wrapped March 17, with an estimated 150,000 people turning out for all or part of the 10-day event. With big names like Justin Timberlake and Prince appearing alongside a tech-savvy crowd of influencers, the fast-growing Texas event has become a veritable playground for corporate marketers, continuing to attract experiential efforts from a diverse mix of brands. This year saw companies like Warner Brothers Television join the slew of SXSW parties and promotions, while returning hosts like The Fader and Filter beefed up their activations with online extensions.
Here's a look at the most interesting brand activations and events from this year's festival.
Fader Fort
Photo: Rachael Wright
USA Network's 'Graceland' Promotion
Photo: Courtesy of USA Network
USA Network's 'Graceland' Promotion
Photo: Courtesy of USA Network
Warner Brothers "Tell-A-Vision" Promotion
Photo: Courtesy of Warner Brothers Entertainment. All Rights Reserved
Warner Brothers "Tell-A-Vision" Promotion
Photo: Courtesy of Warner Brothers Entertainment Inc. All Rights Reserved
3M at SXSW
Photo: Courtesy of 3M
Beats by Dre "Pill Clinic" Promotion
Photo: Courtesy of Beats by Dre
Sonos Studio Pop-Up
Photo: Rahav Segev/Getty Images
Splash That's SXSW House Party
Photo: Sam Friedman
Patron Igloo at 'Forbes' 30 Under 30 Party
Photo: Roger Kisby/WireImage
SapientNitro SXSW Party
Photo: Courtesy of SapientNitro
Filter on Rainey Powered by Tumblr Activation
Photo: Courtesy of Filter Magazine
Filter on Rainey Powered by Tumblr Activation
Photo: Courtesy of Filter Magazine
MySpace Secret Shows Series
Photo: Jason Kempin/Getty Images for Myspace
Glad and Keep America Beautiful at SXSW
Photo: Alexis Black
Asos Music Lounge
Photo: Rodrigo Gaya/World Red Eye