Lollapalooza V.I.P. Catering by the Numbers

The music festival caterer expects to serve 25,500 meals and tons of boozy popsicles.

By Jenny Berg July 17, 2014, 7:45 AM EDT

The champagne-popsicle bar will feature treats in flavors such as honeydew-ginger and peach-basil.

Photo: Courtesy of Catering by Michael’s

Lollapalooza returns to Grant Park August 1 to 3, and between sets from artists such as Eminem and Lorde, V.I.P. ticket holders will be doing plenty of chowing down. Catering by Michael's is providing sponsor and V.I.P. lounges with snacks and drinks, and this year, the areas will get a refresh with new menus and a different service style: dishes will be served in a food-court format (similar to the Chow Town area open to all festivalgoers), and treats include boozy desserts from a champagne-popsicle station. There's also a new menu in the Samsung Device Owners Lounge. Since the area's theme is “glamping,” menu items have a camp-inspired feel and will include s'mores, cornbread muffins, and smoked gouda mac 'n' cheese. Here's a look at the catering by the numbers.

The Setup:
2 V.I.P. areas called “Lolla Lounges”
2 Platinum Lounges
1 Samsung Device Owners Lounge
4 food tents in each V.I.P. area
3 main dishes per day in each lounge space
1 daily special in each lounge space

The Menu:
3 types of s'mores in the Samsung Device Owners Lounge
3 kinds of tacos in the V.I.P. lounges
Countless amounts of kale salad, falafel sliders, Lou Malnati's pizza, and more

The Guests:
2,200 V.I.P. guests expected to eat three meals a day on festival grounds for three days
325 Platinum Pass holders allowed to eat four meals a day
600 guests in the Samsung Device Owners Lounge eating daily snacks

The Total:
25,000 meals

The Labor:
74 Catering by Michael's staffers on site each day
5 on-site kitchens
2 semitrucks
1 van
4 city trucks

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