An attendee appeared in silhouette in front a shipping container onto which the III Points logo—an upside-down triangle—was painted alongside a mural bathed in blue light. The logo represented the three points of the festival: music, art, and technology. Shipping containers were used during the event as decor, and doubled as trailers.
Longtime III Points curator Haiiileen constructed a wall of compartments featuring mannequin parts in standout neon lights at the entrance of the Main Frame stage, which became a popular backdrop for selfies and photos.
A new stage, called Dither, was introduced by III Points organizers for the fifth edition of the festival. Created as a booth, it allowed passersby to watch, and listen in, as if they were in a recording studio.
A popular returning pit stop was the pop-up nail salon inside of a van. Created by the III Points producers, the venue invited guests to chat with one other or watch pornography on television.
A disco ball was provided by Everlast Productions and dangled from a crane over the Mind Melt stage throughout the weekend. Functioning as a work of art, the centerpiece was a prime spot for photo ops, and was incorporated into the performances of some artists.
An LED hula hooper lent a spectrum of light to the reflective III Points sculpture by Dalva.
Photo: Skyler Greene
House music DJ Richie Hawtin closed out the first night with a late-night showcase of a new, 75-minute audiovisual show, entitled Close – Spontaneity & Synchronicity. His equipment structure included a rig of cameras, which captured his production in real time, and then projected the images onto the screen behind him for use as visuals.
Gorillaz made its Florida debut on Friday night as the festival headliner. Featured animation of the band’s main characters were projected from the stage throughout the set, which included clips from hit songs, as well as new material from the band’s latest album, Humanz.
Beck's Brewery returned to III Points as the exclusive beer sponsor to serve up cans and bottles of its signature hops.
Toyota partnered with III Points for an interactive activation. In exchange for personal data, attendees received vibrantly colored scarves with imprinted with the logos of the new CH-R model vehicles and III Points, iPhone- and Android-compatible portable, electronic fans, and ponchos.
A bar for Zignum Mezcal cocktails featured green and white logo projections.
Stillhouse developed a cocktail menu to showcase its clear whiskey, along with eye-catching displays of the spirit’s red, stainless steel flasks. Specialty Stillhouse cocktails included Peach Don’t Kill My Vibe (featuring Stillhouse Peach Tea Whiskey) and Pineapple Express (mixed with Stillhouse Coconut Whiskey).
In keeping with Miami's status as a mecca for heavy bass music, Barclay Crenshaw delivered a set dressed in red-hued visuals at the indoor Main Frame stage. The artist and founder of Dirtybird Records is better known as Claude VonStroke.
Making a statement on the "absurdity of V.I.P. culture," said Freshman, the Blackdove VRP Experience virtual-reality installation offered attendees the chance to relax in virtual destinations via digital museums that show images which move. The artists were Girls Unaware, Muvtek, and Natasha Tomchin.
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