Macy's, Hilfiger Create Touring Rock 'n' Roll Show to Launch Steven Tyler-Inspired Clothing Line

By Mitra Sorrells October 31, 2011, 8:00 AM EDT

Andy Hilfiger rode down the escalator playing an electric guitar, then joined The Click Clack Boom to perform several classic rock hits.

Photo: BizBash

Loud rock music blared through the second floor of Macy’s at the Mall at Millenia Thursday night for the launch of Andrew Charles, a men’s and women’s clothing line created by Andy Hilfiger (in partnership with brother Tommy) and inspired by Steven Tyler. A leopard-print area rug and black stanchions delineated the makeshift stage, where grunge rock band The Click Clack Boom performed. Following the group's set of original songs, Hilfiger picked up a guitar and joined the band for some classic rock hits. The event ended with a meet-and-greet and free Andrew Charles headphones for the nearly 75 attendees, some who had heard about the event through local radio station promotions and social media posts, and others who just happened to be in the store at the time. Macy’s is the exclusive retailer for Andrew Charles. Hilfiger and The Click Clack Boom kicked off the Southeast launch of the line October 23 in Miami; from Orlando, the tour continued with stops in Atlanta Saturday and Nashville Sunday. The rock fashion collection launched nationally October 14 at Macy’s in New York, where Tyler and daughters Mia and Chelsea joined Hilfiger for the event.

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