At photographer Terry Richardson's Terrywood book release December 7 at the Standard Spa
, guests could submit photos to an interactive photo wall through Instagram. The "printstagram" feature from Social Print Studio would automatically print out a photo from anyone who used the event's hashtag, #HTCLovesTerry. An HTC One was set up to photograph guests who did not have Instagram on their phones, according to Jessica Gehring of event producer Made With Elastic
. Guests could take the photos home when they left.
Photo: Frazer Harrison/Getty Images for HTC