March 21, 2014: What Alcohol Brands Spend on Event Marketing, How to Break Into Luxury Events, New Ticketing Company Targets Nightclubs

By Beth Kormanik March 21, 2014, 8:11 AM EDT

1. HOW MUCH ALCOHOL BRANDS SPEND ON EVENT MARKETING: A report from the Federal Trade Commission reveals how alcohol brands spend their marketing dollars, with 17.8 percent of budgets spent on sponsorships of sports and entertainment events. That’s behind traditional media (31.9 percent) and point-of-sale efforts (28.6 percent). For the first time, the report looked at the industry’s digital marketing spend and recommended changes to reduce exposure to underage consumers. Adweek:

2. HOW TO BREAK INTO LUXURY EVENTS: Kathy Romero, director of wedding planning for Preston Bailey Designs, offers some motivational advice for planners who want to take on larger-scale luxury weddings in a post on Bailey’s blog. She advises planners to come up with original ideas rather than copying ideas of other professionals, and she says to “believe that there is room for another brilliant idea and that you are able to come up with it.”

3. NEW TICKETING COMPANY TARGETS NIGHTCLUBS: A start-up—only operating in the United Kingdom for the moment—is offering ticketing and promotion services to nightclubs for local acts and DJs, like a Tickemaster for nightclubs. TechCrunch: “It’s aiming to replace old school promotional tactics of flyers pressed into the sweaty palms of dancers filing out of the club after a six-hour toe-shaking session. And paper tickets that have to be tracked down by ringing a promoter’s mobile number and meeting them on a street corner.”


COAST TO COAST:  Two national Safe Kids Day fund-raising events will be held on April 5 at the Lot in Los Angeles and on April 12 at the Highline Stages in New York. Additionally, local events will be held in more than 100 communities across the country.

BOSTON:  The Taj Boston’s rooftop brunch reopens for the season on March 30.

CHICAGO:  Nobu Hospitality announced plans to open Nobu Hotel and Restaurant Chicago in the West Loop in early 2016. The 155-room hotel would also include a Nobu restaurant and an indoor-outdoor bar, a lounge, and a venue on the rooftop.

The Joffrey Ballet Women's Board hosts its 12th annual spring gala on April 25. The night begins with a performance at the Auditorium Theatre and includes cocktails, dinner, and dancing at the Chicago Hilton.

Pitchfork Music Festival has announced its lineup for 2014. Acts include St. Vincent, Danny Brown, Cloud Nothings, and Real Estate. The event is July 18-20.

LAS VEGAS:  NAB Show will host 62 international delegations, including delegations attending for the first time from Germany, the Netherlands, Panama, Paraguay, Italy, and Serbia. About 30 percent of the event's 90,000-plus attendees will travel from 155 countries to the media and entertainment show, slated for April 5-10 at the Las Vegas Convention Center.

LOS ANGELES:  The H&M Conscious Exclusive Collection dinner was Wednesday at Eveleigh.

The Young Literati Sixth Annual Toast is Saturday at Sony Pictures Studios. The event benefits the Los Angeles Public Library and will feature readings and performances by Nick Kroll, Tig Notaro, Jason Reitman, and Lizzy Caplan, as well as a DJ set from Shepard Fairey and cocktails from 213 Spirited Ventures.

Chef Mette Williams has created a Passover menu for Culina, Modern Italian at the Four Seasons Los Angeles at Beverly Hills. It aims to mix traditional offerings with Italian influences and includes charoset; antipasti of kale with garbanzo beans, marinated artichokes and sun-dried tomato; chicken liver with crisp potato and chives; and matzah ball soup with chicken and vegetable broth infused with lemon sage.

The Laguna Cliffs Marriott Resort and Spa in Dana Point, California, renovated its14,000-square-foot spa facilities and now offers all-natural and organic offerings. George Bernal of George Bernal Custom Made designed the space.

Christopher Street West announced that Delta Air Lines will be the official airline of LA Pride 2014.

Local event listings from Masterplanner:

MIAMI/SOUTH FLORIDA:  Enrique Iglesias will be a keynote speaker at the 25th anniversary of the Billboard Latin Music Conference April 21-24 at the JW Marriott Marquis Miami.

Miami magazine will host its April issue release party March 27 at Neiman Marcus in Bal Harbour.

NEW YORK:  The NYU Clive Davis Institute for Recorded Music will host a festival, called Recess, April 10 for students who wish to become entrepreneurs in the music industry.

Local event listings from Masterplanner:

TORONTO:  A press conference and V.I.P. event to launch the “Bloor Street Culture Corridor” is April 2. The corridor marks a new collaboration between 12 arts organizations on Bloor Street between Bathurst and Bay Streets.

East Thirty-Six, a restaurant and cocktail bar, is now open on Wellington Street East. The venue serves house-spiked rum, slow-cooked cauliflower, and a white-sausage dish with foie gras and creamed cabbage.

WASHINGTON, D.C.:  Comedian Nick Offerman, who plays Ron Swanson on NBC's Parks and Recreation, will headline the Radio and Television Correspondents’ Association annual dinner June 12. Washington Post:

Entertainment Cruises is offering a slate of cherry-blossom-theme cruises to coincide with the National Cherry Blossom Festival.

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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Jill Menze, and Anna Sekula in New York.

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