March 5, 2014: Denver's Bring-Your-Own Pot Parties, What's the Value of Event Planning Degrees?, Marketers' Lessons From Mobile World Congress

March 5, 2014, 8:29 AM EST

1. ARE POT PARTIES THE NEW THING?: Since Colorado legalized the sale of marijuana for recreational use January 1, locals have come up with some inventive ideas. Amy Dannemiller, for one, was hosting monthly bring-your-own pot parties, high-end events that paired marijuana with food. But late last month the Denver businesswoman lost her day job as an event planner for a national corporation. Nevertheless, she plans to continue hosting her dinners through the end of the year and is working to help others incorporate marijuana into “tourist itineraries” and even weddings. Denver Post: ”'I'm just trying to change the mind-set and definition of what cannabis consumption looks like. I'm actually shocked that so many people think the fact that I consume marijuana is so shocking.'”

2. IS EVENT PLANNING CERTIFICATION A TICKET TO SUCCESS?: As the event planning industry continues to grow, so do the array of education options that allow professionals to gain certification and degrees. But one planner claims majoring in event planning is less useful than studying communications or public relations. In a blog post on the Huffington Post, Sandy Malone, owner of Weddings in Vieques says, “Every wedding is like another small business to play with—budgets, invoices, vendors, contracts, and subcontracts—a business degree would come in handy. But spending actual dollars to get a piece of paper that says you know how to plan weddings is a huge waste of money and shame on my industry colleagues who even suggest that such a certification is a ticket to a successful career in this business.”

3. KEY LESSONS FOR MARKETERS FROM MOBILE WORLD CONGRESS: The Mobile World Congress, which concluded in Barcelona late last month, held plenty of takeaways for marketers looking to leverage mobile platforms. That included Oral B's toothbrush that sends data to phones to determine whether brushing is effective. Ad Age: “What was clear at Mobile World Congress 2014 was that the conceptual has been replaced by real examples of mobile technologies being used to add value to customers. The race is on to deliver the branded mobile services our customers will rely on.”

4. WEB GETS ANNIVERSARY CAMPAIGN: March 12 marks the 25th year since Tim Berners-Lee invented the World Wide Web and several organizations have banded together to commemorate the occasion with a monthlong campaign. The partnership among Lee, the Webby Awards, the International Academy of Digital Arts and Sciences, World Wide Web Consortium, and the World Wide Web Foundation, invites writers, filmmakers, and interactive artists to create work that highlights the Web's power of cultural connectivity. The campaign will culminate with a presentation by Lee at the Webby Awards ceremony in New York on May 19.


The New York chapter of the International Association of Exhibitions and Events (I.A.E.E.) presented Alan E. Steel, president and chief executive officer of the Jacob K. Javits Convention Center, with the King's Glove award at a luncheon yesterday. The affair, which took place at the River Pavilion at Javits, honored Steel for his more than 35 years of contributions to the trade show industry, including his tenure at the British Consulate and George Little Management.


BOSTON:  Neurofibromatosis Northeast will host its Table for Ten charity event on April 2. The event will conclude with a dessert reception at Parris in Faneuil Hall.

CHICAGO:  The Franklin Room will open late this summer in River North. Modeled after classic city taverns, the subterranean venue will serve turn-of-the-century-inspired fare, including potpies and fish and chips.

LAS VEGAS:  DJ and artist-booking agency Skam Artist will kick off its 10-year anniversary with a party on March 31 at Marquee Nightclub inside the Cosmopolitan of Las Vegas. Skam's entire roster, including original members Vice, OB-One, and DJ Echo, will attend the event.

In honor of Canadian national holiday Victoria Day, Fremont Street Experience and the D Las Vegas are teaming up for a free concert featuring Canadian performer Marianas Trench on May 18.

New Center Strip hotel the Cromwell plans to fill more than 1,000 open positions at scheduled hiring events throughout March.

LOS ANGELES:  The Los Angeles Times announced the lineup of authors and performers set to participate in the annual Festival of Books. Among the names for the event, which is scheduled for April 12-13 at U.S.C., are Maria Shriver, Henry Winkler, Giada De Laurentiis, and B.J. Novak.

Cary Hardwick and Laurie Sisneros, partners and owners of Spaghettini in Seal Beach, in conjunction with saxophonist Dave Koz, announced they’re planning to open Beverly Hills restaurant Spaghettini & the Dave Koz Lounge this summer.

Local event listings from Masterplanner:

MIAMI/SOUTH FLORIDA:  Miami Children’s Health Foundation will host two fund-raising events as part of its All in Fore the Kids weekend March 20-21. The events begin with a Gentlemen’s Night Out followed by the 32nd annual Corporate Golf Invitational, all held at the Biltmore Hotel & Golf Course in Coral Gables.

NEW YORK:  The Tribeca Film Festival, which will take place April 16-27 this year, will include 55 world premieres as well as work from 37 first-time filmmakers and 22 female directors. Entertainment Weekly: "'Variously inspired by individual interests and experience and driven by an intense sensibility of style, the array of new filmmaking voices in this year’s competition is especially impressive and I think memorable,' said Frederic Boyer, Tribeca’s artistic director. 'The range of American subcultures and international genres represented here are both eclectic and wide reaching.'”

The Affordable Art Fair will kick off its 15th anniversary with an event today. Interior designer Nate Berkus will co host the cocktail reception at the Gilded Lily.

Local event listings from Masterplanner:

ORLANDO:  Fantasy of Flight will close to the public beginning in April to focus on hosting private events. Orlando Sentinel:

To mark its 50th anniversary, Mission Inn Resort is offering a special incentives package for meetings held before December 24. For $50 per person per day, groups of 25 or more receive room rental, buffet breakfast and lunch, meeting breaks, a discount on audiovisual service, and special rates for golf, boat rentals, and spa treatments.

SAN FRANCISCO:  Sean “Diddy” Combs will be the marquee keynote speaker at Ad:Tech San Francisco. The digital marketing conference takes place March 27 at Moscone Center West. Fort Mill Times:

TORONTO:  Dancemakers will celebrate its 40th season with a gala on April 3. Dubbed “Dancemakers: Past, Present, and Future,” the event will take place at the Dancemakers Centre for Creation.

WASHINGTON:  The Wacky & Whimsical Tea benefiting TheArc is Friday at the Ritz-Carlton, Washington, D.C. The afternoon event includes high tea, a performance by the students of the Washington Ballet, and circus-inspired games and activities.

Hospitality Sales & Marketing Association International (HSMAI) will host its MEET event at the Omni Shoreham Hotel September 3-4.

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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Jill Menze, and Anna Sekula in New York.

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