Matrix's Pop-Up Press Kit

October 2, 2002, 12:00 AM EDT

Matrix Trix product launch Dia Center for the Arts annex Tuesday, 09.24.02, 5 PM to 7 PM
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Guests left the launch event for Matrix's new line of Trix products with gift bags designed by PR and marketing firm Dente & Cristina to match the line's red and purple look. Decorated with bright green rubber handles, the bags were filled with samples, and the press kit inside had pop-up tabs revealing the products' names.

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