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Maxim "Hot 100" Invites Mimic Event's New York-to-L.A. Move

By Alesandra Dubin May 8, 2008, 3:49 PM EDT

Maxim's lenticular invitation

Photo: BizBash

Maxim is announcing its “Hot 100” party with invitations that appeal to the bicoastal set. Arriving this week, lenticular cards show a dramatic photograph of the Empire State Building when viewed from one angle and a very L.A. scene of a palm tree against a blue sky when viewed from another. The text reads, ”Maxim brings the Big Apple to L.A. with a little Hollywood magic.”

The party, which has been in New York in the recent past, will take over the New York street at Paramount Studios on May 21, with music by DJ Vice. David Rodgers is producing in association with Fingerprint Communications. The magazine group created the invitation in-house.

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