Mini Countryman Launch Showcases High-Tech Video Panels

By Courtney Thompson January 27, 2011, 12:28 PM EST

The one- by one-meter panels were made of squares showing magnified pixels of the video running on the adjacent flat-screen TV. The country-themed vignette included bales of hay, Astroturf, and an on-theme video reel. 

Photo: Rob Duncan

For the launch of its new Countryman model on Tuesday, Mini Canada tapped Jump! Creative to produce a party for 250 at the Mini Downtown location. Showcasing the vehicles amidst city- and country-themed vignettes, Jump! worked with Westbury National Show Systems to install VersaTile video panels behind each vehicle. Each square on the panels represented one magnified pixel of the video being shown on the adjacent flat-screen TVs. The party, which ran from 6 to 9 p.m., is one of 24 launch events Mini Canada is hosting for the Countryman across the country over the next four weeks.

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