For its 10th annual meeting in New York City in September, the Clinton Global Initiative provided guests with the status of the 2,900 actions its members have pledged. What took this update to the next level was how the producers delivered it: Rather than a presentation or keynote, the data tracking a decade’s worth of initiatives was presented as a giant, interactive digital map.
“It was really about what our members were doing around the world and how we could capture that,” said Bryan Mochizuki, the group’s deputy director of marketing. Attendees could search for action pledges by geography or category, and get a real-time, real-world picture of where the group’s members have made an impact with their philanthropic activities.
“We were allowing users to dig in and digest the information they were looking for very quickly,” Mochizuki said. “We focused on making this as seamless an interactive experience as possible.”