With the success of events like Lollapalooza and Coachella, more companies are hosting music festivals and, at the same time, attracting more sponsors that host brand-focused parties, lounges, and other activations for attendees and V.I.P.s. Here's our archive of big festivals, including South by Southwest (better known as SXSW), Panorama, and Austin City Limits.
Festival Producers on Strategy
South by Southwest
A look at the most creative stunts and activations from brands such as Twitter, Mashable, Comedy Central, and more.
The massive rock festival brought out its guests' inner children with bubbles, games—and an onsite roller rink.