Music Festivals

With the success of events like Lollapalooza and Coachella, more companies are hosting music festivals and, at the same time, attracting more sponsors that host brand-focused parties, lounges, and other activations for attendees and V.I.P.s. Here's our archive of big festivals, including South by Southwest (better known as SXSW), Panorama, and Austin City Limits.

South by Southwest

SXSW 2017: 32 Ways Brands Engaged Festival Attendees

A look at the most creative stunts and activations from brands such as Twitter, Mashable, Comedy Central, and more.

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Lollapalooza 2017: 24 Whimsical, Nostalgic Ideas From Sponsors and Brands

The massive rock festival brought out its guests' inner children with bubbles, games—and an onsite roller rink.

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