New England Auto Show Photos: Engaging Exhibits From Lexus, Audi, and Others

By Lauren K. Terry January 18, 2012, 4:24 PM EST

Photo: BizBash

The Boston Convention and Exhibition Center in the Seaport District became a 434,00-square-foot heated garage for the more than 1,000 vehicles on display from Thursday to Monday at the New England International Auto Show. Billed as the largest auto show in New England and produced by the Needham-based Paragon Group Inc., the event displayed newest-model-year imported and domestic vehicles, ranging from cars and sports utilities to crossovers and hybrids.

Here's how six companies made use of their space and employed different ideas—using everything from games to five-minute rides—to engage visitors on the trade show floor.


Sign up for the BizBash Daily - stay current with the event industry.
Your email inquiry will be sent to 3 venue