NEW YORK Already a behemoth event, New York Comic Con grew to even greater proportions this year, gaining 20,000 visitors to push attendance to more than 200,000. Produced by ReedPOP, a division of Reed Expositions USA, the convention took place from October 5 to 8 at the Jacob K. Javits Convention Center. As in previous years, organizers deployed venues such as the Hammerstein Ballroom and the Theater at Madison Square Garden to handle overflow. Lincoln Center and B.B. King Blues Club & Grill also hosted events this year, and other spots were home to live podcasts, concerts, and celebrity appearances.
Among the networks and brands that took part in the show with creative, interactive activations were USA Network, which created an intricate pre-Comic Con screening of Mr. Robot; the introduction of a game by Schick Hydro, in the company's first appearance at the event; an HBO activation for which guests needed appointments that could only be secured by following social media; and much more.
Here's a handful of the clever pre-show evening events, as well as activations and pop-ups at New York Comic Con.