New Jersey Dinosaur Park Promotes Upcoming Opening to Football Fans

By Anna Sekula December 5, 2011, 4:54 PM EST

As football fans lined up to enter the Metlife Stadium for Sunday afternoon's game between the New York Giants and the Green Bay Packers, the marketing team behind "Field Station: Dinosaurs" brought out the 14-foot-tall T-Rex puppet, which roared and interacted with the crowd.

Photo: BizBash

In May 2012, New Jersey's Laurel Hill Park will be home to a new educational venue, the 20-acre outdoor science exhibit known as Field Station: Dinosaurs. The Jurassic park created for kids and adults by Guy Gsell, founding director of Discovery Times Square and former managing director of the Two River Theater Company in Red Bank, New Jersey, will house more than 30 life-size animatronic dinosaurs amid woods and trails at the foot of the 150-million-year-old rock formation. To build up public anticipation for the new attraction in the New Jersey Meadowlands, the team at marketing agency Axiom Communications took a 14-foot Tyrannosaurus rex puppet to the MetLife Stadium to interact with football fans on Sunday.

A press conference at the new venue brought out Michael Gonnelli, mayor of Secaucus, New Jersey; county executive Thomas A. DeGise of Hudson County; and Judy Ross, Meadowlands Liberty Convention & Visitors Bureau director. The organizers took the T-Rex to N.J. Transit's Secaucus Junction station, where they posed the realistic-looking creature at the turnstiles before taking it aboard a train to the stadium. At the sports arena, the dinosaur puppet roamed the grounds, interacting with fans and tailgaters before the New York Giants played the Green Bay Packers.

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