November 5, 2014: How to Plan a 450th Anniversary, Social Media Lessons From Movember, Cannes Announces New Fashion Partners

By Beth Kormanik November 5, 2014, 8:47 AM EST

1. HOW TO PLAN A 450TH ANNIVERSARY: Next year, the city of St. Augustine, Florida, will celebrate its 450th anniversary with a series of events produced with a $1 million budget. Creating an enticing mix of events—from galas to historic exhibitions to a Spanish wine festival—is essential to drawing in tourists and generating publicity for the city. St. Augustine Record: “From the perspective of marketing St. Augustine as a premier tourism destination, it is essential that there are enough events to get the attention of the media outside of St. Johns County, so over time, visitors will think of St. Augustine and come here,” said Richard Goldman, chief executive officer for the St. Augustine, Ponte Vedra, and the Beaches Visitors and Convention Bureau. “These events will have a long-term residual pay off for locals.”

2. SOCIAL MEDIA LESSONS FROM MOVEMBER: It’s the time of year for Movember, the mustache-growing movement during the month of November intended to raise money for men’s heath issues. And much like the Ice Bucket Challenge, its success holds plenty of lessons for building a viral campaign. HubSpot: “One of the most interesting findings about Movember is that it isn’t confined to November at all. While it may not have reached the fever pitch yet, Movember participants are out there early, setting the stage, readying their friends, and circulating the hashtag a full month in advance.”

3. CANNES ANNOUNCES NEW FASHION PARTNERS: The fashion conglomerate Kering is one of the new official partners of the Cannes International Film Festival and will focus on women in cinema. Fashion Times: “The parent company of Gucci, Saint Laurent, Alexander McQueen, Brioni and other brands plans to benefit from media exposure during the event. The alliance also enables Kering's clothing and accessories brands to become partners of the festival.”


Event Leadership Institute instructor Brandt Krueger shares the “Top 5 Hybrid Meeting Mistakes” in a new blog post:


BOSTON:  Marc Hall Objekt and Marc Hall Design are hosting an open house Friday featuring the artists of 535 Albany.

CHICAGO:  Eater and Goose Island will team up to host a tasting event at Hot Chocolate on Monday. The event will feature a preview of Goose Island’s Bourbon County Stout and sweets from Hot Chocolate pastry chef Mindy Segal.

LAS VEGAS:  TigerLogic’s Postano Platform and Fish Technologies announced a partnership to offer an event technology solution to integrate registration, badging, social sharing, and social visualization.

LOS ANGELES:  Baccarat has partnered with Gearys Beverly Hills to hang 16 full-size Baccarat chandeliers over Rodeo Drive as part of Beverly Hills’s holiday decor. A holiday lighting ceremony on November 23 will include a fireworks show and a confetti shower.

Local event listings from Masterplanner:

MIAMI/SOUTH FLORIDA:  Funkshion: Fashion Week Miami Beach begins tonight and runs through Sunday in tents set up between 21st and 22nd Streets along Collins Avenue in Miami Beach.

NEW YORK:  The NYU School of Professional Studies Tisch Center for Hospitality and Tourism will launch a new certificate in international conference center management this spring. The noncredit certificate program was developed in consultation with the International Association of Conference Centres.

Manhattan Media has selected Allied Experiential to produce its New York Baby Show 2015, scheduled for May 16-17 at Pier 92. The agency will work on the show's production, sponsorship packages, and social and PR programs.

Local event listings from Masterplanner:

TORONTO:  The Royal Ontario Museum’s ROM100 Speaks series will continue on November 12 with a fashion-theme presentation. The museum’s own Alexandra Palmer will be joined by guest speaker Timo Rissanen, and the evening will include a presentation and a sparking wine reception.

WASHINGTON, D.C.:  Ready to Toast is hosting a brunch and '90s day party Saturday at New Town Kitchen & Bar. The event marks the 20th anniversary of the album Ready to Die by the Notorious B.I.G.

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With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Michele Laufik, Jill Menze, and Anna Sekula in New York.

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