Of Course, Not All YouTube Exposure Is Good Exposure

April 9, 2008, 1:19 PM EDT

The moment before the fall

Photo: Courtesy of beck64

Speaking of YouTube videos of events (as we have been this week), today Gawker posted a clip from a fashion show in Charleston, South Carolina, showing a woman falling on a runway, and then falling through the runway. According to a Web site called LiveLeak (what you'll find if you Google “Charleston Fashion Week falling"), the fallen woman is the owner of local boutique K. Morgan, who missed the runthrough of the show—when she would have learned the middle of the catwalk was sheer fabric intended to let light shine through the floor. There seem to be myriad lessons to be learned here. (Possibly among them: Go to the runthrough! Don't make a floor from fabric!) We'll let you take from this what you will.

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