In this exclusive interview with Ronnie Yoked, head of experiential at Anheuser-Busch, event pros can hear her tips for building a consumer network, creating strategic experiences, tapping into digital opportunities and working through the challenges of an evolving industry. Watch the full episode now!
More About Our Event Master: Ronnie Yoked joined Anheuser-Busch with a knack for innovation and a love of experiences. In her previous role with Bud Light, she redefined the beer brand’s presence at festivals by thoughtfully devising and implementing programs with the consumer top of mind. Yoked unveiled Bud Light’s Dive Bar Sessions, for which she created a space to showcase more than 50 emerging artists across SXSW, Lollapalooza, Panorama and more. As head of experiential for Michelob ULTRA, Yoked was behind the first-ever sunset mass meditation for more than 2,000 people at SXSW, which featured The Big Quiet and Grammy-nominated artist Miguel. She also spearheaded the evolution of the successful ULTRA Movement events that continue to evolve in the current environment. In her current role as head of experiential at Anheuser-Busch, Yoked taps into her passion for consumer-centered experiences and strategy to help define the future of experiential marketing—ensuring A-B will lead the way, as evidenced in the programs executed in the midst of a pandemic, when the team shifted their real-life events to some of the most-watched livestreams like Bud Light Seltzer Sessions Presents New Year’s Eve, featuring headliner Post Malone.
This episode of "Event Masters" is sponsored by Hubilo.
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