The late-night Neon Carnival returned to a regional airport in Thermal, California, on April 15 for the eighth consecutive year. Conceived by event producer Brent Bolthouse, the carnival brought new games and amusement-park rides. Tinder paired guests with a match for a bumper-car ride.
Photo: Michael Bezjian/WireImage
The event included its signature Ferris wheel as well as an enormous checkered dance floor.
Photo: Jonathan Leibson/WireImage
Tequila Don Julio poured specialty drinks from inside an Airstream.
Jeremy Scott’s Moschino party, produced by XA, had a colorful, kitschy, larger-than-life Candy Crush theme this year. Guests slid into a ball pit that was made of lucite and lit from the bottom in neon.
Photo: Joe Schildhorn/BFA.com
The venue’s central lagoon featured a custom marquee surrounded on all sides by large-scale candies that appeared to float above.
Photo: Sam Deitch/BFA.com
An oversize Absolut Lite-Brite-style installation allowed guests to interact by placing pieces into different slots to create their own patterns and art. The green palette was a nod to Absolut’s lime flavor.
A gondola emblazoned with both the brand's name and the event's hashtag provided boat rides for guests around a lake.
Photo: Stefanie Keenan/Getty Images for Victoria's Secret
A tent provided shade and comfortable seating for guests on the sprawling property.
Photo: Alesandra Dubin/BizBash
Guests could scoop up chokers or anklets that were personalized on the spot with their names.
At the Revolve Festival, held at the Merv Griffin Estate in Indio, am enormous, eye-catching floral tunnel created a photo op and entry point.
Photo: John Sciulli/Getty Images for Moet
Decor in a graphic pinwheel-like motif surrounded the stage.
Cotton candy topped champagne cocktails during the Council of Fashion Designers of America brunch as part of the PopSugar Cabana Club at the Colony Palms Hotel, produced by AgenC.
Photo: Michael Kovac/Getty Images for PopSugar
PopSugar's Cabana Club event included an activity through which guests could customize their own makeup bags, filling the contents of their choice and then getting the bags personalized with their names or Instagram handles on the spot.
Sugarfina created a D.I.Y. candy bar cart decked with succulents, hanging terrariums, and palm fronds.
Branded cornhole games decked the lawn at the PopSugar event.
A cart served up cotton candy for guests at the PopSugar cabana club.
Guests could pick up Lucky Brand bandanas, embroidered on the spot with their names or initials.
A tent activation for sponsor HomeAway was meant to evoke the comfy, residential feel of the rental booking site's properties at the Lucky Lounge, produced by BMF Media.
A hedge topiary behind the pool provided a graphic nod to Lucky Brand.
An elaborate setup of 11 cameras simultaneously captured guests' poses for a surreal, frozen-in-time-like photo result.
At the Katy Perry Footwear Easter Sunday Recovery Brunch, produced by the H.Wood Group, a graphic doughnut wall nodded to the pastel colors of the holiday.
Photo: Rony Alwin
Eggs hung from trees, apropos of the event that fell on the Easter holiday.
At the Ciroc Summer Take Over at the Hard Rock Hotel, decor included bottles displayed next to vintage objects, vinyl records, and florals.
Photo: Michael Kovac/WireImage
At Pandora’s fourth annual Indio Invasion, staffers' shirts and drink cups matched the bold graphic logo repeated throughout the event.
Photo: Michael Bezjian/Getty Images for Pandora Media, Inc.
TopShop and TopMan's The Escape took over the boutique property Korakia Pensione, where a tented seating group and shade structure had a bohemian feel.
Flower crowns, as well as a glitter makeup installation, capitalized on the now-famous festival style.
At the first Coachella party created specifically to be a family-friendly environment, the members group Fashion Mamas hosted a pool party where Base Coat Nail Salon offered pedicures using colors from a special collaboration.
Label Motel launched the DEW Label Series with a weekendlong motel takeover where an all-white stage seemed to echo the bold, mid-century architecture of Palm Springs.
Photo: Eric Reed/Invision for DEW/AP Images
Cannabis tech and media company Weedmaps hosted a weekendlong event that included eye-catching geodesic domes and a greenhouse. Tony Schubert of Event Eleven designed and produced the event.
Photo: Matteo Prandoni/BFA.com
In a sign of the times of relaxed legislation, the event gave guests a chance to sample different strains of cannabis from leading brands.
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