Playboy Makes Bedroom Eyes at Bowl Bash

For its annual blowout, the men's mag created provocative, voyeuristic bars and vignettes.

February 5, 2007, 12:00 AM EST

Cutout windows in the middle of bars featured scantily clad women.

Photo: Evan Agostini/Getty Images

Playboy’s “PM: Playboy Miami After-Dark” Super Bowl partyAmerican Airlines ArenaSaturday, 02.03.07, 10:30 PM to 5 AM
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The home of the Miami Heat took on seductive airs for Playboy’s Super Bowl party, dubbed “PM: Playboy Miami After-Dark.” Bedroom-theme touches were everywhere at the massive bash, which packed more than 2,000 guests on the floor of the American Airlines Arena and its two side lounges. Models appeared on a suspended large crescent moon, posed and teased from the center of bars sponsored by Miller Lite and Cuervo Black, and even staged pillow fights. There were bars with pole-dancers, bars with fishnet-stocking-clad women jumping around behind peekaboo windows so they were visible only from the waist down, and even a model positioned amid the food, wearing lingerie in front of a dresser.

Playboy’s Donna Tavoso, division vice president of creative services and special projects, produced the event with Tricia Costello, president of Las Vegas-based production company Fresh Wata, which designed the sets for the party.

Last year, the magazine opted for a venue outside of central Detroit, where most other big magazines, networks, and sponsors held parties. Playboy bucked the trend this year as well, avoiding the concentration of events in South Beach, but still incorporating Miami’s decadent nightlife vibe. As the party went well into the morning, food choices went from late-night party food to breakfast offerings. DJ Beverly Bond spun as the evening got off to a start, and DJ Reach took over around 1 AM. (He was later accompanied by the evening’s host, Lil Jon, who DJed for a couple of hours.)

Among the guests were John Legend, Kanye West, Taye Diggs, Johnny Knoxville, Jeremy Piven, Alyssa Milano, Ron Livingston, NFL Hall of Famer Warren Moon, Dallas Cowboys running back Marion Barber, Baltimore Ravens quarterback Kyle Boller, and also Playboy Enterprises chairman and C.E.O. Christine Hefner with her husband, Billy Marovitz.

Tavoso also pointed out a nod to the company’s history: The second location of the Playboy Club (following the original in the company’s hometown of Chicago) was on Biscayne Boulevard, as the arena is now.

Mark Mavrigian, with reporting by Albert del Toral

Posted 02.05.07

Photos: Evan Agostini/Getty Images (model on bar, model on moon), courtesy of Playboy (buffet, bunny, pillow fight)

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