Playboy's Fairy-Filled Promo Party

August 6, 2002, 12:00 AM EDT

Models—many of them actual Playboy Playmates—dressed as Tinkerbell-type fairies at the magazine's A Midsummer Night's Platinum Dream party to promote its sweepstakes with Michelob Light.

Playboy and Michelob Light's A Midsummer Night's Platinum Dream promotional party Playboy penthouse Tuesday, 07.30.02, 9 PM to 12 AM
Search our directory

It wasn't quite an invitation to the Playboy Mansion, but it was as close as most New Yorkers can get: Playboy and Michelob Light presented a scaled-down, East Coast version of Hugh Hefner's famous summer pajama party, A Midsummer Night's Dream, at the Playboy penthouse. But the party wasn't just fun and silicone—the two companies were promoting their “Triple Platinum” sweepstakes, which gives beer drinkers a chance to win a trip to spend New Year's Eve at the Playboy Mansion.

Production company Toast was brought in to decorate the Playboy penthouse, a meeting space in the magazine's offices. “We were trying to transform a conference room into an enchanted forest theme,” executive producer Todd Cooper told us. The result was a mix of fake foliage adorned with candy, lights, silver butterflies, silver silk flowers and mini silver disco ball ornaments. Light-draped foliage created a canopy as guests entered the room. Models—many of them actual Playmates—were dressed up as Tinkerbell-type fairies, in Toast-created silver dresses, wings, and (this being Playboy, after all) bunny ears.

Out on the adjoining patio, DJ Max Glazer pumped out vintage Prince tunes, and a stunning view of Central Park took precedence over fancy decorations, with plush gold velvet couches and bowls of silver-wrapped candies set out on tables. Meanwhile, the 300 guests (more than a few former fraternity brothers, it seemed) mingled and stared at the “Triple Platinum” of the sweepstakes in their presence: Playboy playmates—and triplets—Erica, Nicole and Jaclyn Dahm.

Erika Rasmusson

Read our coverage of the party after the Friars Club Hugh Hefner roast...

Your email inquiry will be sent to 3 venue