Podcast: An Insider’s Guide to the Wedding Business

Wedding-business expert and speaker Alan Berg shares what he’s learned about the $70-billion industry.

June 13, 2017, 7:00 AM EDT

Hosts: David Adler, Beth Kormanik
Guest: Alan Berg

In this episode of GatherGeeks, Beth Kormanik, executive editor of BizBash, and David Adler, C.E.O. of BizBash, hear from Alan Berg, a consultant on the $70-billion U.S. wedding industry and a certified speaking professional. Berg discusses everything from how to become a wedding and event supplier, secrets of the flawed commission model, the lack of same-sex weddings as an economic factor in the industry, and the declining marriage rates among millennials. He gives advice on how everyone from DJs to florists can attract business, how to negotiate properly, and when to ask clients for referrals. This episode is a must-listen for anyone interested in the business of weddings.

Sponsored by Digitell. Running time 36:28.

Show Notes

In This Episode: 

  • Roundtable Discussion [01:29]: how to tweak your website and company persona to attract a certain type of customer; similarities between the corporate world and wedding world; how changing demographics and attitudes are affecting the wedding business; the biggest regrets people have after their weddings

Coming Soon to GatherGeeks:

  • Aaron Kaufman of Fifth Element Group on Why Event-Planning Firms are Endangered
  • The Consummate Host and Journalist Holly Peterson Offers New Rules of Entertaining

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