Podcast: Creating Spectacle and Stunts That Get Event Guests Talking (Episode 123)

New York-based creative director Michael Cirino shares how to craft interactive, memorable experiences that capture attention and generate emotions.

November 13, 2018, 7:30 AM EST

Photo: Courtesy of Michael Cirino

Hosts: David Adler, Beth Kormanik
Guest: Michael Cirino

In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, sit down with Michael Cirino, creative director for New York-based event production and entertainment company A Razor, A Shiny Knife. Cirino shares how he creates experiential marketing, culinary events, interactive installations, and tech-fueled experiences like laser-branded sandwiches and drone photo booths. He discusses how spectacle and stunts—like the dinner he served on New York’s L train—can connect with people and get them talking and feeling.

Sponsored by Go West and Hilton Meetings & Events. Running time 61:55.

Show Notes

Roundtable Discussion: the three main ways people are entertained; what it took to host dinner on a New York subway train; the emotions he tries to evoke through his experiences; how he got his start in the industry

Further Reading

Coming Soon to GatherGeeks

  • Heather Mason, Natasha Ellis, the Idea Hunter team

This Episode Is Sponsored By...

  • Go West
    Go West is the must-attend event in Canada for event professionals. Produced in partnership with BizBash, this is an industry event you do not want to miss. Relevant education, experiential moments, and most importantly the opportunity to meet industry influencers and engage with like-minded event professionals. Find more information at
  • Hilton Meetings & Events
    Planning an event and wondering how you can give your attendees the best experience possible? Take advantage of customized meetings with Hilton that make it easier than ever to incorporate health, wellness, entertainment, and waste reduction. From Yoga & Yogurt morning starts to Puppies & Ice Cream afternoon breaks, Hilton will help you build an extraordinary meeting that attendees will remember. To book your next meeting or event, go to


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