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Podcast: Defining K.P.I.s and Other Client Tips From a Top Event Pro (Episode 99)

Scott Cullather of InVNT discusses his approach to brand storytelling.

May 22, 2018, 7:15 AM EDT

Hosts: David Adler, Beth Kormanik
Guest: Scott Cullather

In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, sit down with Scott Cullather, co-founder and C.E.O. of brand communications agency InVNT. Cullather has been immersed in the industry since he was a child, and he shares his knowledge of how the business has changed. He also dives into the effects of social media on live events, the main reason most people want to throw events, how he’s built up a large social-media following, ways to spend smartly, and much more.

Sponsored by Digitell and the Event Leadership Institute
Running time 50:59.

Show Notes

In This Episode

  • Roundtable Discussion: how he learned the business from a young age; ways to prepare for your event to always be on social media; how to work with the client to define K.P.I.; inside the upcoming Woodstock Festival

Further Reading

Coming Soon to GatherGeeks

  • Thrive Labs Founder Priya Parker

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