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Podcast: How Events Became Essential to Condé Nast’s Strategy (Episode 115)

Erica Boeke, vice president of experiential for Condé Nast, takes us behind the scenes of the iconic media brand’s biggest events.

September 18, 2018, 6:45 AM EDT

Hosts: David Adler, Beth Kormanik
Guest: Erica Boeke

In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, speak with Erica Boeke, vice president of experiential for CNX, the events arm of Condé Nast. Boeke discusses why Condé Nast has shifted its events from add-ons to an essential strategy, and dives into how her team brainstorms and evolves events for the media company’s biggest brands as well as outside clients. She shares details on the buzzy Wired25 conference in San Francisco in October, and dives into what trends she’s tired of, the importance of FOMO, and how to create authentic sponsor relationships.

Sponsored by Hilton Meetings & Events and LEO Events
Running time 61:22

Show Notes

Roundtable Discussion: why we’re in the golden age of experiential; how to identify the white space in the events world; best practices for panel discussions; behind the scenes at the Teen Vogue Summit

Further Reading

Coming Soon to GatherGeeks

  • Mark Henneberger, Adam Parry, Debbie Geller

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