Podcast: How Speakers Can Make or Break Events

Understanding the impact of presenters and keynotes at live experiences.

September 15, 2015, 12:00 AM EDT

Hosts: Audrey Gallien and Brandt Krueger
Guests: James Carville, Mary Matalin, Carol McGury, Annie Glennon, David Adler, and Anna Sekula

One of the most critical components of a successful conference is quality speakers. But simply booking a rockstar speaker is not enough to guarantee the perfect event. Meeting and event professionals need to know what to look for and how to optimize their speakers from that first prep call to the day after the live experience. In this episode, BizBash C.E.O. David Adler and host Audrey Gallien share interview segments from renowned speakers and political advisers James Carville and Mary Matalin; veteran event organizer and executive vice president of event and education services for SmithBucklin Carol McGury; and event marketer and GLG (Gershon Lehrman Group) senior vice president and head of events Annie Glennon. Host Brandt Krueger and BizBash editor in chief Anna Sekula join Adler and Gallien to talk about the dangers of the canned speech, what an ideal event organizer and speaker partnership looks like, the pros and cons of a big names, nightmare scenarios like drunk presenters, and more. Gallien and Krueger also cover what’s in the news, including the anticipated changes to come at the 88th Academy Awards, PSAV filing for initial public offering, and the Pentagon’s conference that will tackle electronic spying, as well as what’s in and out on the Fresh List.

Sponsored by Event Farm and the Event Leadership Institute

Running time 59:11

Show Notes

In This Episode

  • In the News [02:54]: Changes planned for the 88th Academy Awards; PSAV’s public offering; Pentagon conference on electronic spying
  • Roundtable Discussion [06:57]: What speakers want from event professionals; the millennial generation’s expectation of speakers; why speakers and event professionals both need to be flexible on content; pros and cons of booking a big-name speaker; how to leverage speakers in email marketing
  • Fresh List [55:49]: Silent events

Further Reading

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