Podcast: How Strategic Event Design Can Change Attendee Behavior

Ruud Janssen of discusses how thinking like an event’s stakeholders is essential for creating an effective guest experience.

March 14, 2017, 6:45 AM EDT

Hosts: David Adler, Beth Kormanik
Guest: Ruud Janssen

In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, sits down with Ruud Janssen, the cofounder of the Foundation, to discuss how event design can change attendee behavior. Janssen’s new events platform uses empathy-mapping—a practice he defines as thinking like an event’s stakeholders—to lead design and help accomplish an event’s goals. Janssen also speaks about the power of events to address large pressing issues, discusses why some ideas work and others don’t, and presents a scientific methodology that can help solve event-design problems, impact R.O.I., and influence cultures.

Sponsored by Digitell. Running time 39:04.

Show Notes

In This Episode: 

  • Roundtable Discussion [02:03]: the four basic intentions of every event; how studying attendee entry and exit behavior can influence design; why empathy-mapping is a team process; why “innovation” is an overused term

Further Reading:

  • BizBash's archive of trends, tips, and inspirational ideas for event and meeting design:

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