Podcast: How Third-Party Planners Make Money Now

Get the scoop on how third-party planners make their money, from new marketing techniques to the trendiest way to log billable hours.

September 28, 2016, 3:37 PM EDT

Hosts: Audrey Gallien and Brandt Krueger
Guests: David Adler, Howard Givner, Beth Kormanik, Adam Sloyer

Ever wonder how much other third-party planners charge? Or whether it’s better to charge a flat fee or by the hour, or even accept commissions? And why some planners confessed to not knowing how much they earn per event? In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, executive editor of BizBash, sit down with Howard Givner, executive director of the Event Leadership Institute (E.L.I.), and Adam Sloyer, owner of Sequence Events. They break down the institute’s “2016 Planner Pricing Report,” which revealed trends and surprises in how planners manage their businesses. Hosts Brandt Krueger and Audrey Gallien tune into the interview and talk about why flat fees are trending, how to elevate branding in a sea of high competition, the drawbacks of over-delivering, the age of client transparency, and more. For anyone from the third-party planner world—whether operating independently or as part of an agency—this episode is a must-listen to learn how to keep a business running.

Sponsored by Hargrove and BizBash Live: The Expo New York

Running time 70:18

Show Notes

In This Episode

  • Roundtable Discussion [02:58]: how third-party planners make money, commission versus flat rates, the age of client transparency

Further Reading

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