Podcast: How to Plan Big Events Without Sacrificing the Guest Experience (Episode 80)

Washington-based event producer Julie Hanson discusses the logistics behind the massive Leukemia and Lymphoma Society Ball, and shares tips for other large-scale events.

January 9, 2018, 7:15 AM EST

In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, sit down with Julie Hanson of Hanson Productions, a longtime Washington-based event producer. Hanson takes us behind the scenes of the annual Leukemia and Lymphoma Society Ball, Washington’s largest black-tie fund-raiser, which she has produced for 20 years. She discusses how she puts together the 2,000-attendee event, diving into the logistics behind the event’s fund-raising strategy, sharing details on the benefit’s ambassador program, and explaining how she has modernized the event over the past two decades. Hanson also discusses other large-scale events she has produced, explains why and how she launched her own company, and shares the advice she would give her younger self. This episode is a must-listen for anyone who wants to learn how to produce large-scale events—without sacrificing style and guest experience.

Sponsored by Event Leadership Institute. Running time 23:39.

Show Notes

In This Episode

  • Roundtable Discussion: How the Leukemia and Lymphoma Society Ball became the biggest black-tie fund-raiser in Washington; how the ball’s decor and theme has evolved over the years; why it’s important for benefit ambassadors to visit every table; the benefit of creating staffing timelines

Further Reading

Coming Soon to GatherGeeks

  • Designer Jes Gordon on Entertaining With All Five Senses
  • Insights From Tech Consultant Clare Dillon

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