OPEN SEARCH

Podcast: How to Plan Big Events Without Sacrificing the Guest Experience (Episode 80)

Washington-based event producer Julie Hanson discusses the logistics behind the massive Leukemia and Lymphoma Society Ball, and shares tips for other large-scale events.

January 9, 2018, 7:15 AM EST

In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, sit down with Julie Hanson of Hanson Productions, a longtime Washington-based event producer. Hanson takes us behind the scenes of the annual Leukemia and Lymphoma Society Ball, Washington’s largest black-tie fund-raiser, which she has produced for 20 years. She discusses how she puts together the 2,000-attendee event, diving into the logistics behind the event’s fund-raising strategy, sharing details on the benefit’s ambassador program, and explaining how she has modernized the event over the past two decades. Hanson also discusses other large-scale events she has produced, explains why and how she launched her own company, and shares the advice she would give her younger self. This episode is a must-listen for anyone who wants to learn how to produce large-scale events—without sacrificing style and guest experience.

Sponsored by Event Leadership Institute. Running time 23:39.

Show Notes

In This Episode

  • Roundtable Discussion: How the Leukemia and Lymphoma Society Ball became the biggest black-tie fund-raiser in Washington; how the ball’s decor and theme has evolved over the years; why it’s important for benefit ambassadors to visit every table; the benefit of creating staffing timelines

Further Reading

Coming Soon to GatherGeeks

  • Designer Jes Gordon on Entertaining With All Five Senses
  • Insights From Tech Consultant Clare Dillon

Sponsored By

Click the button below to enable my Amazon Alexa Podcast.
Want your own Podcast? Get started at Effct.co.

Sign up for the BizBash Daily - stay current with the event industry.
Your email inquiry will be sent to 3 venue