In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, sit down with Julie Hanson of Hanson Productions, a longtime Washington-based event producer. Hanson takes us behind the scenes of the annual Leukemia and Lymphoma Society Ball, Washington’s largest black-tie fund-raiser, which she has produced for 20 years. She discusses how she puts together the 2,000-attendee event, diving into the logistics behind the event’s fund-raising strategy, sharing details on the benefit’s ambassador program, and explaining how she has modernized the event over the past two decades. Hanson also discusses other large-scale events she has produced, explains why and how she launched her own company, and shares the advice she would give her younger self. This episode is a must-listen for anyone who wants to learn how to produce large-scale events—without sacrificing style and guest experience.
Sponsored by Event Leadership Institute. Running time 23:39.
In This Episode
- Roundtable Discussion: How the Leukemia and Lymphoma Society Ball became the biggest black-tie fund-raiser in Washington; how the ball’s decor and theme has evolved over the years; why it’s important for benefit ambassadors to visit every table; the benefit of creating staffing timelines
- Fund-Raising Ideas to Maximize Donations During a Milestone Year
Coming Soon to GatherGeeks
- Designer Jes Gordon on Entertaining With All Five Senses
- Insights From Tech Consultant Clare Dillon