Podcast: How to Think Like an Event Strategist

Find out how an event strategist thinks through innovation and the intersection of digital and face-to-face experiences.

June 29, 2016, 4:36 PM EDT

Hosts: Audrey Gallien and Brandt Krueger
Guests: David Adler, Beth Kormanik, Christina French Houghton, Joe Panepinto

In this episode, David Adler, C.E.O. of BizBash, and Beth Kormanik, executive editor of BizBash, sit down with Christina French Houghton, senior strategist of Jack Morton Strategists, and Joe Panepinto, senior vice president and head of strategy, Genuine. The group delves into the mind of an event strategist, from client brief to amplification. The discussion is packed full of relevant anecdotes for any event professional, such as how moments are experienced by few but witnessed by many, as well as why an event is the punctuation of an ongoing conversation. Christina and Joe dive into how to think about creating integrated experiences, what questions to ask about any event before getting started, and how to balance digital and face-to-face engagement.

Sponsored by Hargrove and World Resorts Casino New York

Running time 38:37

Show Notes

In This Episode:

  • Roundtable Discussion [2:29]: integrated experiences; balancing digital and face-to-face engagement; post-event interaction strategy  

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