Podcast: How You Should Talk to Clients, and Other Tips From a Top Event Pro (Episode 95)

Event veteran and author Andrea Michaels shares tips and tricks from her 45-year career.

April 24, 2018, 7:30 AM EDT

Hosts: David Adler, Beth Kormanik
Guest: Andrea Michaels

In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, sit down with Andrea Michaels of Los Angeles-based Extraordinary Events. Michaels walks us through a recent event she planned at the New York Stock Exchange, and shares how some of her long-term clients have changed their event thinking over the years. She also discusses how to balance aesthetics with messaging, how to understand your clients and help them choose a budget, what B2B and B2C events have in common, how C.E.O.s can become better hosts, and how to plan large spectacles.

Sponsored by Digitell and the Event Leadership Institute. Running time 47:14.

Show Notes

In This Episode

  • Roundtable Discussion: why event planners and clients are not partners; how event spending has changed over the years; why photo-friendly moments create networking opportunities; what to do when guests aren’t interacting with each other; why DJ selection is important; why you should always leave one empty seat a table

Further Reading

Coming Soon to GatherGeeks

  • Women in the Trade Show Industry

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