Hosts: David Adler, Beth Kormanik
Guest: Gavin Keilly
In this episode of GatherGeeks, Beth Kormanik, executive editor of BizBash, and David Adler, C.E.O. of BizBash, sit down with Gavin Keilly, the C.E.O. of Los Angeles-based gifting company GBK Productions. Keilly discusses why gifting suites that draw celebrities are a highly effective marketing tool for brands, and what A-list stars and influencers are looking for from these lounges. He also dives into what his company looks for in a gifting-suite vendor, what the most popular gifts were from the latest award season, and how he gets the right people and press to attend. This episode is a must-listen for anyone hoping to apply Hollywood’s gifting practices to their own events.
Sponsored by Digitell.
Running time 24:03.
In This Episode:
- Roundtable Discussion [0:39]: how gifting has changed over the years and what will happen in the future; why experiences are becoming increasingly popular gifts; how local charities and corporate events can replicate these ideas