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Podcast: Simplifying Event R.O.I.

Understanding how to measure return on investment (R.O.I.) is one of the most complex conversations in the event and meeting industry.

July 14, 2015, 12:00 AM EDT

Hosts: Audrey Gallien and Brandt Krueger
Guests: Maureen Ryan-Fable and David Adler

Understanding how to measure return on investment (R.O.I.) is one of the most complex conversations in the event and meeting industry. In this episode, guests Maureen Ryan-Fable, First Protocol’s president of the Americas, and BizBash C.E.O. David Adler join hosts Audrey Gallien and Brandt Krueger to dig into the nitty-gritty of event R.O.I., exploring how to know what to measure within each unique organization. GatherGeeks discusses how to simplify the R.O.I. equation, why professionals should also track the often-forgotten negative R.O.I., and how to effectively communicate the measureable value of live experiences to senior managers. Gallien and Krueger also cover what’s in the news, including the itinerary for Pope Francis’s trip to the United States and measuring crowd reactions at Wimbledon, as well as what’s in and what’s out on the Fresh List.

Sponsored by Lanyon and Lintelus

Running time 46:35

Show Notes

In This Episode

  • In the News [02:39]: Pope Francis and what his visit to the U.S. in September means for events; important acquisitions by Cvent, Ticketmaster, and Time Inc.; what’s expected at the inaugural New York Fashion Week: Men’s; and Jaguar’s crowdsourcing wristbands at Wimbledon
  • Roundtable Discussion [09:12]: the biggest challenges in understanding event R.O.I. today; measuring the intangible; and how to communicate value to management
  • Fresh List [42:31]: guests making their own food and drinks, and edible terrariums

Further Reading

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