Podcast: SXSW, the Morning After—Lessons, Ideas, Pitfalls, and Wins That Work for Any Event

A look into this year’s South by Southwest 2016 music, film, and interactive festivals.

April 19, 2016, 7:30 AM EDT

Hosts: Audrey Gallien and Brandt Krueger
Guests: David Adler, Cindy Lo, Ian Zelaya, Ben Hindman, Greg O'Dell

What can we learn from the South by Southwest 2016 music, film, and interactive festivals? In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, sits down with South by Southwest reporters, planners, and activators to hear literally dozens of ideas and tips that anyone who produces events should tune into. SXSW is the intersection of events, marketing, experience, and fun, all wrapped into an evolving 30-year festival. Adler, along with hosts Brandt Krueger and Audrey Gallien, discusses swag walls, “stitched selfies,” and the magic number of influencers, and reports on big brands such as Mophie, Samsung, American Greetings, Gatorade, AMC, USA Network, Thrillist, Pandora, Kasper, Scotts Miracle Grow, Marriott, Universal Music Group, and more. Guests include Cindy Lo, the founder and owner of Red Velvet Events and a SXSW expert and veteran; Ian Zelaya, BizBash's SXSW reporter; Ben Hindman, event strategist and C.E.O. of Splash; and Greg O'Dell, C.E.O. of Events DC.

Sponsored by Hargrove and Resorts World Casino New York City

Running time 46:29

Show Notes

In This Episode

  • Cindy Lo [02:46]: founder and owner, Red Velvet Events, SXSW expert and veteran
  • Ian Zelaya [18:22]: BizBash's SXSW reporter 
  • Ben Hindman [31:05]: event strategist and C.E.O., Splash
  • Greg O'Dell [39:14): C.E.O., Events DC

Further Reading

  • SXSW 2016: What You Missed at This Year’s Festival
  • Why South by Southwest—in Its 30th Year and More Branded Than Ever—Still Matters 
  • How SXSW Landed the President and First Lady With Persistence and Good Timing
  • SXSW App Adds Personalized Features to Help Attendees Navigate Sprawling Show
  • Why Samsung Brought SXSW to New York

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