Hosts: David Adler, Beth Kormanik
Guest: Alex Plaxen
In this episode of GatherGeeks, social-media whiz Alex Plaxen of Little Bird Told Media chats with David Adler, C.E.O. of BizBash, and Beth Kormanik, executive editor of BizBash, about how to define social-media goals, how and why to live tweet an event, who should be on your social-media team, and how to monetize social media through sponsorships. Plaxen also delves into the “three C’s” of live tweeting—credit, content, and context—and discusses what should go into social-media strategy before an event, during an event, and after an event, as well as which platforms are the most effective. This episode is full of tips for any organization looking to expand their social-media reach.
Sponsored by Durham, North Carolina
Running time 56:41
In This Episode:
- Roundtable Discussion [00:39]: the “three C’s” of live tweeting, how to capitalize on FOMO, innovative uses for hashtags, which social-media platforms are most effective, the problem with cross-posting
- BizBash’s coverage of social media at events