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Podcast: The Importance of Emotional Event Design

A guide to curating attendees' emotions, mind control not included.

June 21, 2015, 12:00 AM EDT

Hosts: Audrey Gallien and Brandt Krueger
Guest: Barry Ross Rinehart

Events are full of emotion, but can event and meeting professionals control how attendees feel? In this episode, guest Barry Ross Rinehart, executive creative director of Multi Image Group, joins hosts Audrey Gallien and Brandt Krueger for a look at how curating moments that hit the right emotional chords can leave a longer-lasting impression on guests than any giveaway or decor element. Rinehart also walks GatherGeeks through what he calls the “flirty dozen” of emotions—from surprise and exhilaration to joy and sadness—and the dangers of not paying attention to the mix of moods created at live experiences. Gallien and Krueger also discuss what’s in the news, covering FunFunFun Fest’s viral marketing ploy with Bill Nye the Science Guy, karaoke as a fund-raising tool, the FIFA indictments and the implications for corporate sponsors, and diversity at tech conferences, as well as what’s in and what’s out on the Fresh List.

Sponsored by Hargrove and Nvite

Running time 49:07

Show Notes

In This Episode

  • In the News [02:39]: diversity at events and meetings; Bill Nye the Science Guy’s teaser for FunFunFun Fest; karaoke as a fund-raising tool; and the impact of FIFA indictments on event sponsors
  • Interview [15:47]: why industry professionals should care about emotional design; the “flirty dozen” of attendee moods; and the dangers of curating emotional experiences
  • Fresh List [43:19]: nostalgia marketing and hands-on activities at conferences

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