Podcast: The State of Nonprofit Fund-Raising Today

Fund-raising veteran Judy Levy shares her rules for bringing in big money through events, including tips for inspiring donors and celebrities, how ticket-pricing structures can impact results, and more.

January 31, 2017, 6:45 AM EST

Hosts: David Adler, Beth Kormanik
Guest: Judy Levy

In this episode of GatherGeeks, Judy Levy of Levy, Pazanti & Huff shares the tricks of the trade she’s learned over her 37-year career in nonprofit fund-raising. She chats with David Adler, C.E.O. of BizBash, and Beth Kormanik, executive editor of BizBash, about how and why she shifted from political events to nonprofits events; why raising awareness is just as important as raising money; and why she doesn’t like gift bags, silent auctions, or save-the-dates. Levy also discusses how donors are more careful with their money in a post-recession world, and how ticket pricing structures, pre-event outreach, and interactive activities can be effective. Levy shares advice for up-and-coming nonprofit planners, and gives a behind-the-scenes look at how some of the biggest celebrities approach fund-raising events. This episode is a must-listen for anyone interested in the world of fund-raising.

Sponsored by Masterplanner

Running time 48:55

Show Notes

In This Episode:

  • Roundtable Discussion [0:35]: the two most important things that comprise a special event, why pre-invitation mailings are more effective than save-the-dates, how to reach attendees who haven’t donated money yet, why volunteering is so important

Further Reading:

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