Hosts: David Adler, Beth Kormanik
Guest: Judy Levy
In this episode of GatherGeeks, Judy Levy of Levy, Pazanti & Huff shares the tricks of the trade she’s learned over her 37-year career in nonprofit fund-raising. She chats with David Adler, C.E.O. of BizBash, and Beth Kormanik, executive editor of BizBash, about how and why she shifted from political events to nonprofits events; why raising awareness is just as important as raising money; and why she doesn’t like gift bags, silent auctions, or save-the-dates. Levy also discusses how donors are more careful with their money in a post-recession world, and how ticket pricing structures, pre-event outreach, and interactive activities can be effective. Levy shares advice for up-and-coming nonprofit planners, and gives a behind-the-scenes look at how some of the biggest celebrities approach fund-raising events. This episode is a must-listen for anyone interested in the world of fund-raising.
Sponsored by Masterplanner
Running time 48:55
In This Episode:
- Roundtable Discussion [0:35]: the two most important things that comprise a special event, why pre-invitation mailings are more effective than save-the-dates, how to reach attendees who haven’t donated money yet, why volunteering is so important
- BizBash's archive of smart ideas for benefits and fund-raisers: bizbash.com/fund-raisers