Podcast: What Events Really Cost

Texas-based event designer Todd Fiscus reveals exactly how much events should cost—and how to use that information when talking to potential clients.

October 26, 2016, 12:53 PM EDT

Hosts: Brandt Krueger, Audrey Gallien
Guests: David Adler, Beth Kormanik, Todd Fiscus

What’s the actual difference in cost between a perfectly lovely event and an ultra-luxury one? And what does a client get for that money? How does the event professional balance the dreams of the client, the relationship with vendors, and the reality of the event at hand? In this episode, BizBash C.E.O. David Adler and executive editor Beth Kormanik sit down with Todd Fiscus, owner and creative director of Todd Events, to talk about his model for pricing events: categorizing them as “lovely,” “luxury,” and “ultra-luxury.” Hosts Brandt Krueger and Audrey Gallien tune in to the conversation as the veteran event designer breaks down the cost of F&B, sets, furniture, entertainment, and more—using real numbers. He also shares why even successful event professionals need to have some lower-budget events in their business mix. Fiscus adds his insights about how the election might affect the industry, and how it’s actually a barometer of the country’s overall fiscal health. This is a must-listen for anyone planning or marketing events.

Sponsored by Hargrove and BizBash Live: The Expo New York

Running time 53:09

Show Notes

In This Episode:

  • Roundtable Discussion [01:48]: average costs of food and beverage, floral, and set design; managing vendor relationships; perils of messy taxes; how to not over-promise and under-deliver 

Further Reading:

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