Podcast: Where Award Shows Fail—and How to Make Them Work

Exploring what makes a successful award show and how event pros can innovate.

February 11, 2016, 8:17 AM EST

Hosts: Audrey Gallien and Brandt Krueger.
Guests: Gregory Galant, Anna Sekula, and Karl Vontz

February is award season, the time of year when big shows like the Oscars and Grammys take over the headlines. There’s plenty of anticipation for the events, but also a lot of criticism and controversy, which raises the question: Just how can award shows innovate? Why are some successful where others are not, and what can event professionals learn from those that fail? In this episode, hosts Brandt Krueger and Audrey Gallien are joined by Karl Vontz, an experiential marketer and a former award show executive; Greg Galant, co-founder and C.E.O. of the Shorty Awards and Muck Rack; and Anna Sekula, editor in chief of BizBash. as they explore how to execute an award show the right way. Vontz draws on his experience reinvigorating the 50-year-old Clio Awards, while Galant shares what it took to grow his eight-year-old program. The group discusses the cautionary tale of award show legacy, how smart marketing can change audience engagement and perception, key questions to ask every year before the next award show cycle, and more. Gallien and Krueger also cover what's in the news, including TED2016’s plan to live stream the conference’s opening night in more than 600 theaters; what to know about the Zika virus; the rise of cannabis conferences; how Donald Trump’s nomination could impact convention sponsorships; as well as what's in and out on the Fresh List.

Sponsored by Hargrove and Resorts World Casino New York City

Running time 57:44

Show Notes

In This Episode

  • In the News [02:30]: TED2016 streams opening night live in select theaters; what industry pros need to know about the Zika virus; the flood of marijuana industry events; why convention sponsors are concerned about a Donald Trump nomination
  • Roundtable Discussion [08:07]: how legacy can block innovation; the impact of social media in the event marketing mix; understanding what an audience wants; the top questions to ask before the next award show cycle
  • Fresh List [55:07]: Donald Trump impersonators; wedding after-parties get creative

Further Reading

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