BizBash 10th Anniversary Issue Marks 'Evolution of an Industry'
Trade Media Details How Eventsâ€”and Event Plannersâ€” Have Gained Increased Respect
New York—July 18, 2011—In a special 10th anniversary print and digital issue of its magazine, BizBash Media traces the biggest business and style trends in the corporate event industry at a time when events have become an increasingly important tool for marketers, and event planners are winning more respect in the boardroom.
"Events have grown from an afterthought into a respected marketing tool that smart companies use to drive real business goals," says Chad Kaydo, editor in chief of BizBash. "When we started reporting on events in 2000, it wasn't uncommon to see parties without any clear purpose, where putting a logo on the wall was the whole marketing plan. Now, events have evolved into fully realized brand experiences." He adds, "Technology has given the industry so many new tools, and the changes in the economy have forced event strategists to prove the importance of their work."
The issue also has a timeline of big events and industry milestones, called "Ice Sculptures to iPads: A Brief History of 10 Years in the Event Industry," and a report on "The 50 Best Ideas of the Past 10 Years," including Target's "vertical fashion show" on the side of a Rockefeller Center building in 2005 and Moët & Chandon's projections on the Statue of Liberty in 2006.
The editors also report on event style trends, including:
The 10th anniversary issue is one of the company's largest, with 224 total pages and more than 120 pages of ads. The issue will be distributed to more than 65,000 event industry professionals in BizBash’s primary markets of New York, Los Angeles, Chicago, Washington, D.C., Miami, Boston, Orlando, Las Vegas and Toronto.
- The Plate of the Decade (square white plates), the Chair of the Decade (Philippe Starck's Louis Ghost chair), and the Design Trend of the Decade (the lounge)
- The 7 Biggest Venue Trends of the Decade, including the move to big nightclub destinations and restaurants with famous chefs, built-in technology and high-speed Internet access, boutique spaces, and new flexible rooms in cultural attractions
- Event professionals' least favorite trends, including specialty drinks matched to event decor, email invitations, and hors d'oeuvres served on spoons
Founded in 2000 by media entrepreneur David Adler, BizBash has become the leading North American trade media for the event planning industry. The company serves more than 200,000 professionals monthly with digital, print, and face-to-face products. Unlike other media companies, BizBash began as an internet site and then expanded to both print magazines and face-to-face trade shows.
BizBash.com is the largest Web site for professional event planners, who rely on it to choose venues and suppliers—and to peek over the fence to see what other planners are doing. Its archive of more than 5,000 events covers everything from product launches, meetings and conventions, trade shows to press previews, fund-raisers to galas, and more.
- 30 -
- Grazia Mohren
- Vice President of Marketing
- 115 West 27th St., Floor 8
- New York
- NY, 10001