Event Planners Plan to Use Facebook More Than Printed Invitations in 2011

Email and Facebook Will Be Most Important Ways to Invite Event Guests

New York—January 3, 2011—More professional event planners plan to use email and Facebook to invite guests to events in 2011 than printed invitations, according to an exclusive reader survey conducted by BizBash, the leading trade media for the event industry. While 83 percent plan to use email invitations and 72 percent plan to use Facebook, 51 percent plan to use printed invitations.

Twitter (48 percent) and blogs (43 percent) will be about as important as printed collateral and mailings (45 percent)

"Paper invitations are still important for big, upscale events, but they're not financially viable or necessary for every gathering," said BizBash editor in chief Chad Kaydo. "And for promoting large consumer-focused promotions, Facebook is the new tool event professionals are excited about."

Another new option, iPhone and iPad apps (16 percent), beat traditional radio (11 percent) and television advertising (7 percent).

BizBash conducted the survey online December 15 to 20, with 567 readers responding.

Complete results:

Which of the following do you plan to use to promote an event in 2011?

  1. Email invitations (83%)
  2. Facebook (73%)
  3. Printed invitations (51%)
  4. Twitter (48%)
  5. Printed collateral/mailing (48%)
  6. Blogs (43%)
  7. Print ads (37%)
  8. LinkedIn (33%)
  9. Online ads (30%)
  10. iPhone/iPad apps (16%)
  11. Radio ads (11%)
  12. Television ads (7%)
About BizBash - Founded in 2000, BizBash Media has become the industry's leading source for inspiration, smart marketing strategies, and useful tools, helping to revolutionize how event professionals get ideas and connect with each other. The company publishes magazines and web sites, and produces trade shows for the event industry in Boston, Chicago, Las Vegas, Los Angeles, Miami/South Florida, New York, Orlando, Toronto, and Washington, D.C.





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